NASHUA, New Hampshire, February 15, 2012 /PRNewswire/ --
- Former Endeca and Microsoft Innovator to Lead Ektron's Customer Experience Technology Strategy
Ektron, empowering organizations to fully realize their website's marketing and revenue-generating potential, today announced that Tim McKinnon has joined the company as Chief Technology Officer. Tim joins Ektron from Oracle/Endeca, where he served as the CTO and led Endeca's eBusiness initiatives. As CTO, Tim assumes responsibility for Ektron's product innovation and technology strategy.
"The addition of Tim to Ektron's world-class leadership team builds on momentum as we grow our leadership position within the customer experience space," said Bill Rogers, Ektron founder and CEO. "Tim's accomplishments in enterprise search and customer experience management makes him the ideal technologist to lead Ektron's next-generation value proposition and supporting technology implementations."
Prior to Oracle/Endeca, Tim held the chief technologist role in the Digital Marketing Platform Group at Microsoft, where he led strategic development for Microsoft's search and web content management initiatives. He joined Microsoft via the acquisition of FAST Search & Transfer, where he spent 10 years in a variety of engineering leadership roles.
"Ektron's vision and execution for a web content management and digital marketing nexus is unmatched," said Tim McKinnon. "Customer experience is a top priority for executives and marketing teams, and I look forward to helping Ektron customers and partners to capitalize in this area."
According to Forrester Research, Inc. "Eighty-six percent of customer service decision-makers say that a good customer experience is one of their top strategic priorities. Sixty-three percent say that they want their customer experience to be the best in their industry, and 13% say that they want to be a leader in customer experience across all industries."
Forrester Research also notes, "Organizations need WCM to help support rich, contextual, engaging, cross-channel experiences. The growth of new content types, the emergence of new channels, and the increased expectations of customers all drive this significant change in WCM."
Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction. Ektron helps companies deliver customer experiences to their audiences through digital channels - including websites, mobile devices and social networks - by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including: Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information: http://www.ektron.com.
 Forrester Research, "Navigate The Future Of Customer Service," January 30, 2012, Kate Leggett
 Forrester Research, "The Seven C's of Web Content Management," February 2, 2011, Stephen Powers
SOURCE Ektron Inc.