The World has Changed, Weakening the Security Once Afforded by Passwords, Finds Frost & Sullivan
-- Core challenge to authentication is fitting the appropriate mix of cost, usability/flexibility and risk mitigation
MOUNTAIN VIEW, California, Feb. 19, 2014 /PRNewswire/ -- The strong authentication and one-time password (OTP) market is seeing steady growth due to several factors: the movement to cloud-based services; the demand for single, federated sign-on to software-as-a-service (SaaS) apps; the continuing growth of the threat landscape; open standard approaches; and innovative methods for stronger authentication. Biometrics is now the largest segment for strong authentication, with much of its momentum driven by the use of voice biometrics in call center and interactive voice response (IVR) applications.
Frost & Sullivan's new Analysis of the Strong Authentication and One-Time Password (OTP) Market finds the market earned revenue of $1.52 billion in 2013 and estimates this to reach $2.16 billion in 2018 at a compound annual growth rate of nearly 7 percent. The research notes new strong authentication methods are less expensive than the dominant hardware OTP method, fueling adoption. The analysis also finds RSA remains the largest vendor in the industry, with about one-fifth of the market revenue; however, the breadth of strong authentication methods creates a market for many players. This research covers hard token, USB key, biometrics, and soft token/device-as-a-token solutions.
For complimentary access to more information on this research, please visit: http://bit.ly/1eNZ8Ci
The explosive increase in users and the sheer number of distinct systems in work and personal lives is highlighting the importance of convenient authentication. Otherwise, the onslaught of system credentials may push users to revert to tactics that invalidate the intended security strength of passwords. As a result, security professionals are actively seeking ways to improve the strength of user authentication on their networks.
"Cloud-based services and bring your own device (BYOD) trends, in particular, demand speedy information exchange through the cloud for business continuity, and hence, security for these applications tops the priority list in most organizations," said Frank Dickson, Network Security industry principal at Frost & Sullivan. "As an extension of remote access to a network's sensitive data, strong authentication is beneficial in credential federation."
However, existing solutions are familiar and embedded in user's routines and so the introduction of new methods will require significant investment in user education. Overcoming strictly legacy hardware token authentication is another challenge.
Vendors must realize strong authentication security is a tool that customers use to manage risk. This means they must communicate the degree to which their solution mitigates risk when compared with competing solutions. Providing a compelling cost/benefit analysis will also aid chief information security officers win budget approval for improved authentication methods.
"The strong authentication market does not have a single future but many futures, as different use cases and levels of requirements will necessitate diverse solutions," opined Dickson. "To that end, attaining technology through acquisitions or licensing is a successful strategy to address product portfolio deficiencies."
Analysis of the Strong Authentication and One-Time Password (OTP) Market is part of the Network Security (http://www.networksecurity.frost.com) Growth Partnership Service program. Frost & Sullivan's related research services include: Analysis of the Global Vulnerability Management Market, Analysis of the Global Web and Email Content Security Market, Analysis of the SIEM and Log Management Market, and Analysis of the Global Mobile Endpoint Protection Market. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.
Join Frost & Sullivan's interactive Visionary IT portal for the latest Information and Communication Technologies research, insights and tools to make winning, long-term business decisions. Visit: http://visionary-it.gilcommunity.com/
About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.
- The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
- The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.
For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?
Contact Us: Start the discussion
Subscribe: Newsletter on "the next big thing"
Register: Gain access to visionary innovation
Analysis of the Strong Authentication and One-Time Password (OTP) Market
ND12-74
Contact:
Britni Myers
Corporate Communications – North America
P: +1-210-477-8481
E: britni.myers@frost.com
Twitter: @FS_ITVision
LinkedIn: Future Growth Opportunities in ICT
Facebook: Frost & Sullivan
Share this article