DUBLIN, April 24, 2013 /PRNewswire/ --
Research and Markets has announced the addition of the "The US Online Video Subscription Services Market, Myths and Realities" report to their offering.
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It is hard to believe that it was only about five years ago, in 2007, that the online video service market emerged. At that time the Over-The-Top (OTT) market was considered a competitive threat to the entire entertainment industry. Since that time not only has the threat of OTT not materialized, but the way in which we view those online video services has changed dramatically. Connected CE devices of all kinds have entered into the equation as have the technologies, business models and security required to achieve the TV Everywhere that many consumers now are increasingly demanding.
As the dynamic multiscreen entertainment ecosystem, still in comparative infancy, continues to evolve, MRG is assessing emerging trends, as well as the conflicting objectives and strategies between device manufacturers, service providers and content developers.
This research report reviews the myths about the Over-the-Top (OTT) video market that originally sent shivers down the spine of the entire entertainment industry. The current state of the online video subscription services market and its participants are also examined. The report is focused on examining the consumer profile of online video subscribers, assessing competitive strategies and forecasting market growth over the next five years.
Key Topics Covered:
Online Video Myths
Myth #1. Streaming Video is a Threat to Pay TV
Myth #2. Streaming Video is a Threat to Premium TV Channels
Myth #3. Streaming Video Will Hurt Video Disc Rental Sales
Myth #4. Streaming Video Will Hurt Online Video Rentals
Myth #5. Streaming Video Will Hurt Purchases of Video Content (Disc/Online)
Diverging Strategies for Online Video Subscription Services
A Profile of the Online Video Subscriber
Implications for Online Video Service Providers
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