The Unknown Entertainment Market Bigger Than Hollywood

NEW YORK, Sept. 27, 2019 /PRNewswire/ -- A new digital phenomenon is taking over the world. With two multi-billion-dollar industries converging to form what could be the hottest investment sector of the decade. A sector that is already revolutionizing both sports and video gaming, and one that you likely know nothing about. Mentioned in today's commentary includes:  Alphabet Inc. (NASDAQ:GOOGL), Facebook, Inc. (NASDAQ:FB), Comcast Corporation (NASDAQ:CMCSA), Nintendo (OTCMKTS:NTDOY), Formula One Group (NASDAQ:FWONA).

Esports is already minting its first millionaires, with 16-year-old Kyle "Bugha" Giersdorf winning $3 million at the Fortnite World Cup.  But in an industry where a single Call of Duty franchise can sell for as much as $60 million, and a gaming streamer can make $500,000 per month, Giersdorf's winnings are just the tip of the iceberg.

According to Darren Cox, CEO of Millennial Esports (GAME, MLLLF), "This space is at the intersection of a $140 billion gaming industry and a $640 billion sports industry. From a purely financial perspective, we have barely touched 0.001% of the potential here." And everywhere you look, it seems Cox's words are ringing true.

Comcast (NASDAQ:CMCSA) has recently invested in a $50-million 'next-gen' esports arena in Philadelphia. The massive arena will boast club seats with all of the technological amenities an esports fan needs, balcony bars, and even executive lounges.

And Comcast isn't alone. Ferrari has signed up to the Formula 1 Esports series. Ferrari's entrance to the series completes the circuit, ensuring that all teams are set to participate in the 2019 season.

Esports is fast becoming the most exciting investment sector around the globe.  And as Millennial Esports (GAME, MLLLF) is one company looking to lead the charge.

Here are 5 reasons to watch the esports boom as it enters the mainstream:

#1 The Key to Monetizing this Revolution

A revolution is underway in the esports space, and Millennial has found itself holding the key to its monetization. By next year, tech consulting firm Activate forecasts that esports will make up 10% of all sports viewing in North America. And by 2021, the 84 million viewers in this space will make it the second largest sport in the U.S., with only the NFL attracting more daily viewers.

But, unlike the NFL, it won't be traditional media giants that hold the rights to these esports events. Instead, viewers will be watching their favorite players and teams across a variety of streaming platforms or live at brand new state-of-the-art stadiums. And that's where Millennial Esports (GAME, MLLLF) comes into play.

Millennial Esports is the industry's one stop shop for branding, media rights, advertising, sponsorship, big data and game development. It isn't just going to benefit from this once-in-a-decade industry revolution – it is seeking to drive it.

#2 The Most Valuable Resource on Earth

Now there are few industries in the world less sexy than data, but having become of the most valuable resources on earth, investors would be naïve to ignore it. The nearly $200-billion Big Data industry is the massively lucrative difference between esports and the traditional sporting industry.

Big Data is the kingmaker for every segment of industry. That's how companies like Google (NASDAQ:GOOGL) and Facebook (NASDAQ:FB) have carved out their positions among some of the most valuable companies in the world.

Facebook, for its part, collects a shocking amount of data from its 2.4 billion users which it uses to fine-tune its potential to target those same users with curated advertisements. In fact, as of early 2019, Facebook has an average of over 52,000 unique data points on each of its users. Though Facebook has come under fire from less-than tech-savvy regulators, the company has shown no signs of slowing, with its share price growing by 22 percent this year alone.

And Google is even more shocking. The internet giant knows everything its users have ever searched for and everywhere they have been, both in the real world and online. It has so much data, actually, that if a person were to download their file, it would add up to millions of Word documents.

In esports companies are able to harness data from millions of players and viewers and turn it into premium information that can help to do everything from sell merchandise to develop games and predict trends in the space.

And here's the incredible part. There is currently only one company on earth that is monitoring and collecting all of this data across the biggest streaming and gaming platforms.

That companies name is Stream Hatchet and it was recently acquired by none other than Millennial Esports (GAME, MLLLF). An acquisition that could make Millennial the "Nielsen of Gaming".

The way to make money in this industry is to know what gamers are doing, how many hours they're doing it for, what's influencing them and what they want more of. Now the one company in the space most equipped to do that is Millennial Esports. And it isn't only hitching a ride on the next generation of revenue stream. Companies are actually buying their own data back from Millennial.

All of the biggest companies in the space including YouTube, Facebook, Twitch, Steam and Microsoft need this data. But there is nowhere else they can get data to match the quality and value of the data Millennial has.

Millennial has cornered what will likely become the most lucrative sector in esports. It is the gatekeeper to monetization and optimization in one of the world's fastest growing industries. And it isn't stopping there. In its mission to dominate the entire vertical of esports, it has also become the leading brand in what it considers to be the biggest growth sector within this revolution: Racing.

#3 Dominating the Esport's Racing Space

The automotive industry is worth $692 billion but it wasn't until very recently that the car giants realized just how lucrative esports could be. And  it was Millennial Esports (GAME, MLLLF) that led the way.

To enter the space, Millennial acquired Eden – a game developer responsible for developing the Formula One racing game, which already generates $18,000 per day.

The company has acquired Eden, a video racing game developer linked to the Formula One (NASDAQ:FWONA)  brand. Eden just rolled out Gear Club Unlimited 2 in 2018, and more games are in the pipeline. It also just secured exclusive partnerships with Porsche and Nintendo (OTCMKTS:NTDOY).

Published by Microids and developed by Millennial Esports' gaming studio Eden Games, Gear.Club Unlimited 2 Porsche Edition will bring virtual versions of iconic Porsche vehicles into the hands of Nintendo Switch gamers.

Eden Games founder, David Nadal noted, "When we first launched Gear.Club on the Nintendo platform 2017 we were thrilled with the reaction from gamers. We already had an amazing collection of cars from some of the biggest manufacturers in the world, but to now work with Porsche is a great addition."

It then went on to create one of the most iconic esports events in the category: World's Fastest Gamer. In its first season World's Fastest Gamer, with a prize worth $1 million, became a global sensation. It was broadcast in 48 countries through 86 global broadcasters, including ESPN, CNBC and Fox Sports. The show, sponsored by McLaren F1, reached an estimated 400 million households.

In the meantime, Millennial has secured exclusive partnerships with Porsche and Nintendo. It also scooped up a 51% stake in the market-leading motorsport simulator manufacturer, Allinsports, which is partnered with Ferrari and was founded by a Formula One engineer. And as if all of that wasn't enough, season 2 of World's Fastest Gamer is expected to reach nearly 57 million viewers this year and generate $15 million in media value alone.

When it comes to the fastest growing segment in esports, Millennial seems to be in pole position.

#4 The Godfather of Esports

For those investors unfamiliar with the space, esports businesses are generally run by young inexperienced gamers with very little business knowhow. With Millennial Esports (GAME, MLLLF), it is a very different story.

Millennial's CEO Darren Cox has decades of experience across multiple industries. During his time as Chief Marketing Manager for Nissan he was managing over $2 billion in revenue. He was also responsible for Nissan's global Motorsport effort winning accolades off track and several championships on it.

His influence during the genesis of esports in partnership with Sony earned him the moniker "The Godfather of Esports Racing." And the marketing expertise that he developed decades ago at Nissan will help Millennial dominate this nascent industry.

What Millennial is doing straddles a series of multi-billion-dollar worlds, from sports to racing and game development to branding, advertising and big data.  Cox and his team have done it all.

They've landed F1 Ferrari driver Rubens Barrichello for Millennial, along with Indy 500 champion Juan Pablo Montoya as ambassadors for their brand.

They have turned gamers into professional racers at the GT Academy. However, you look at it, there is no management team like this anywhere in the esports space. Millennial understands that this isn't just about developing games, it's about building an esports empire.

#5 Getting in on the Bottom Floor

Millennial (GAME, MLLLF), with all of its experience and weapons in the space, is only a $10-million market cap company. That is a $10 million company at the center of an e-sports industry that is projected to be worth $3 billion by 2022.

It's also positioned itself as an invaluable part of the broader gaming industry that could be worth as much as $300 billion by 2025. An industry that is desperate for the data that only Millennial can provide.

It's iconic racing competition "World's Fastest Gamer" is becoming a Fortnite-style phenomenon, being streamed around the globe to 400 millions of viewers this year.  The sky truly is the limit for a company dominating every aspect of this budding industry, and for investors who get in early – there really is no knowing just how fast Millennial Esports will grow.

By. Steven Pulver

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