VANCOUVER, British Columbia, November 17, 2011 /PRNewswire/ --

Smartcool Systems Inc. (TSX-V: SSC) is pleased to announce the latest deployment of its ESM™ to 21 Makro Cash & Carry wholesale outlet stores in Poland.  Makro is a division of the Metro Asset Management Group, the fourth largest retailer in the world.

This latest rollout is a direct result of a successful pilot project by Bricks & Bits, Smartcool's Eastern European distributor.  In the pilot project, the ESM™ was installed on the refrigeration and air conditioning system in a Makro outlet, producing energy savings of 174,214 kWh for the store.  The energy cost savings that resulted from this program gave Makro a return on investment in 20 months.

"The rapid success Bricks & Bits has achieved with the Metro Group shows the ease with which customers can seamlessly integrate Smartcool energy efficiency technology into their refrigeration and air conditioning systems," states George Burnes, President & CEO of Smartcool.  "The Metro Group's decision to deploy Smartcool technology to their wholesale stores in Poland, demonstrates the value Smartcool offers to the retail industry. This is reinforced by several other major retailers, including Sainsbury's and Tesco, who continue to recognize robust energy savings provided by earlier installations of Smartcool's ESM™ on their refrigeration systems."

Neither the TSX Venture Exchange nor its Regulation Services Provider accepts responsibility for the adequacy or accuracy of this release.

About Metro Group

Metro Group is the fourth largest retailer in the world by revenue, employing 280,000 people in over 2,100 outlets in 33 countries in Europe, Africa and Asia.  It has a strong portfolio of brands offered by its six divisions: Cash & Carry, Real Hypermarkets, Media Markt, Saturn, Galeria Kaufhof and Metro Properties. http://www.metrogroup.de

About Bricks & Bits Inc.

Bricks & Bits Inc., provides electrical energy saving solutions and advisory services in the areas of energy audit, energy cost cutting and energy efficiency for systems such as: lighting, motors, cooling, A/C, fans, kitchens hoods and boilers. The company also provides developers and property management companies complete outsourcing solutions for energy management. http://www.bricks-bits.com

About Smartcool

Smartcool Systems Inc. (TSX-V: SSC) provides energy efficiency solutions for businesses around the world.  The ESM™ and ECO³™ are Smartcool's unique retrofit technologies that reduce the energy consumption of compressors in air conditioning, refrigeration and heat pump systems, with no risk to existing equipment performance. http://www.smartcool.net

For further information:

Sales/Distribution Inquiries 
Smartcool Systems Inc. 
Steven Martin 
Executive VP of Smartcool 
T. +44(0)1420-544868 
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@SmartcoolNews

Direct Investor Inquiries 
Smartcool Systems Inc. 
George Burnes 
CEO of Smartcool 
T. +1-604-639-5625
Smartcool Systems Inc.

US Investor Inquiries
Murdock Capital Partners Corp.
Luis J. Mejia
Managing Partner
T. +1-917-535-8755
Smartcool Global

SOURCE Smartcool Systems Inc.