PORTSMOUTH, England, Sept. 26, 2018 /PRNewswire/ -- The Mailing People claims charities are losing out on support and donations due to confusion over new regulations enforced by the GDPR in their May 25th ruling. GDPR states that recipients of marketing emails and telephone calls are required to opt in to mailing lists, but charitable organisations fall under the 'legitimate interest' section of the ICOs guidelines.
The Mailing People handle accounts for a number of charities and claim to have been told by various sources within the industry that GDPR regulations have not been fully understood. Many charities have contacted their entire database of prospects, prior to 25th May, requesting they re-opt in to their promotional materials. In fact, they may not have needed to do this as their recipients have a legitimate interest in their organisation, but due to their misplaced due diligence they claim to be losing thousands of valuable supporters.
GDPR (General Data Protection Regulation) is mainly targeting email and telephone calls and the direct mail industry has been largely unaffected. In fact, direct mail has seen a sizable increase since GDPR as quoted by Kristian Harrington of The Mailing People:
"Since GDPR came into force, we've actually seen an increase in enquiries for direct mail and June saw a 37% increase over the average."
About The Mailing People: The Mailing People are the sister company to Bishops Printers and offer direct mail for charities and many other businesses and sectors. As a result of the GDPR and the number of charities that have been affected, The Mailing People have written a guide on how to ensure your charity is GDPR compliant.
The Mailing People services include: lithographic & digital printing, attention grabbing envelopes and money saving postage solutions. Based in Portsmouth, they offer direct mail services nationwide and have a large customer base in London. As a leader in direct mail, TMP have taken an ethical approach to the industry and invested thousands in environmentally friendly machinery and recyclable/biodegradable products. Their business has grown from strength to strength over the years and state that GDPR can only be a good thing for the direct mail industry.