Partnership will focus on refreshing the IRC's brand and raising organization's profile
Request for proposals being accepted during October 2015; partnership to extend through spring 2016
Refreshed brand identity will enable new organization-wide strategy, IRC 2020 (rescue.org/IRC2020)
NEW YORK, Oct. 8, 2015 /PRNewswire/ -- The International Rescue Committee (IRC) today announced it is requesting proposals from creative agencies to support the development of a new brand strategy, including creative vision and visual identity.
Founded in 1933, the IRC is a humanitarian aid organization that helps people whose lives and livelihoods have been shattered by conflict and disaster to survive, recover, and gain control of their future. The organization has operations in 40 countries and every year resettles thousands of refugees to 25 U.S. cities.
"With more than 60 Million people displaced worldwide, the world needs the IRC like never before," said Amanda Seller, IRC senior vice president of Revenue. "Likewise, we need more people to know about our work, support our mission and love our brand. We look forward to partnering with an incredible creative agency to invigorate the IRC brand and extend our reach to new audiences."
According to the IRC, anticipated outcomes for the partnership include creative vision and visual identity; target clarity regarding audiences; a framework for audience-tailored content, and an overarching refresh of brand and messaging guidelines, toolkits, collateral and communications.
The IRC expects the contract to extend from November 2015 through April-May 2016. Additional details, including guidelines for RFP submission can be found by contacting firstname.lastname@example.org.