LONDON, March 14, 2013 /PRNewswire/ --
- More than 85% of Brits make time for breakfast every day
- More than 20% of people in the UK get up earlier to avoid missing breakfast
Forget cereal bars on the bus and croissants in front of the computer, the nation has finally embraced the importance of a hearty morning meal. More than 85 per cent of us are now making time for breakfast, almost a 20 per cent increase on 2011 (66 per cent)*.
Only a year ago, the number of commonly named 'deskfasters' hit a national high, with 40 per cent of adults admitting to eating their breakfast at work, spending an average of £3.09 every morning**. But with continuing strain on the nation's wallets and waistlines, more than 90 per cent of people who eat breakfast are now enjoying it in the comfort of their own home.
The world's favourite marmalade brand, Robertson's Golden Shred, has released the 2013 Breakfast Report, which reveals the encouraging truths about British breakfast habits. The report confirms that breakfast is fast becoming the most important meal of the day with over a quarter of Brits (24.6 per cent) admitting they'd even get up earlier to make sure they don't miss out on their morning meal.
The revival of the traditional family breakfast has seen over half of adults (50.2 per cent) sitting down at the table to eat their breakfast. Parents are choosing to make the most of the morning meal time too with 25 per cent of them gathering their children at the table.
The report also revealed the nation's most popular breakfasts, with adults being divided between cereal (36.5 per cent) and toast with spread (28.4 per cent).
Nick Munby, Robertson's Golden Shred Marketing Manager, commented; "I think it's really encouraging to see that the majority of the nation is finally making time for breakfast. It's so important to start the day with a nutritious meal and the fact that more and more people are using breakfast as an opportunity to sit down with their family is brilliant."
Robertson's Golden Shred has uncovered the favourite breakfasts from across the country:
- Cereal (36.5%)
- Toast (28.4%)
- Porridge (12.5%)
- Smoothies (5.9%)
- Fruit (4.6%)
With toast and spread being seen as quintessentially British, the Breakfast Report also showcased that the nation's favourite breakfast spread is marmalade (31.5 per cent), followed by jam (18.8 per cent) and honey (8.5 per cent).
This information is from a survey by Robertson's Golden Shred of 1,686 British adults in February 2013
* Mintel, Breakfast Eating Habits - UK - February 2011
** Warburtons Great British Breakfast Report, April 2012
SOURCE Robertson's Golden Shred