TESCO: Kids' Book Club Launch Gets The Nation Reading
CHESHUNT, England, May 13, 2011 /PRNewswire/ -- Tesco launches a children's' book club with the help of award-winning authors Naomi Wood, Anne Fine and Andy Stanton to help parents pick the best in children's literature.
Parents will be able to get a helping hand when deciding what the kids should read thanks to a brand new childrens' book club featuring acclaimed author Naomi Wood.
Naomi - whose debut novel The Godless Boys won the Amazon Rising star award - also writes kids' literacy books and will pick the best reads for youngsters aged from two to 12.
Tesco Magazine Kids' Book Club (http://kidsbookclub.tescomagazine.com/) will be the only one to offer videos, short stories and extracts from the latest kids' books to hit the shelves as well as classic kids' stories online.
The retailer has also commissioned award-winning children's authors Anne Fine (http://www.annefine.co.uk/) and Andy Stanton ( http://www.mrgum.co.uk/author.htm) to write new short stories for the website.
Comedienne and actress Meera Syal and her husband Sanjeev Bhasker will bring an exciting exclusive element to the book club as they will read whole fairy tales and other short stories out.
Naomi will choose three or more books a month and categories will be divided up into aged two to five, six to eight and nine to 12 years old. She will produce a children's book club blog (http://www.mrgum.co.uk/author.htm) to tell parents about the books she is choosing as well as giving advice on how to get kids reading more.
Naomi said: "I'm very excited to be the new Editor for the Tesco Magazine Kids' Book Club. As a writer for adults and children I know what a challenge it can be to get kids into reading. We want to make parents' jobs easier - from experts' tips, reader reviews and story-time videos to new work from Britain's best-loved authors, we'll have kids leaping into bed with their favourite book in no time."
The site will be actively encouraging children to read books and review them.
Tesco (http://www.tesco.com/) magazine marketing manager Claire Hoey said: "We are absolutely delighted to have joined forces with Naomi Wood for this very exciting collaboration. Parents are desperate for expert help to decide which books to choose for their children but often just don't have time for a long browse with small children in a busy bookshop. The book club is likely to be hugely influential and will give something back to parents - lots of stories and video extracts to enjoy together online as well as a children-friendly site to really draw children into the vast world of books."
The site can be accessed from Thursday 12 May via http://kidsbookclub.tescomagazine.com/.
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