DUBLIN, March 19, 2013 /PRNewswire/ --
Research and Markets has announced the addition of the "Telco-OTT Strategies & Case Studies" report to their offering.
Telco-OTT Strategies & Case Studies:
"Give it a name!": The overlooked rise of telecom operators' own access-independent Internet services, for communications, content, cloud & connectivity
One of the loudest debates in today's telecoms industry concerns the response of operators to so-called over the top (OTT) players.
Traditional telephony and SMS revenues are under threat from newer, Internet-based alternatives such as Skype and WhatsApp. At the same time, third-party web content and social networking companies such as YouTube and Facebook are making a huge amount of money - and driving high levels of data traffic - over the operators' fixed and mobile broadband networks.
Operators are trying to work out what to do:
- Charge customers extra to use such services ("Personalise")?
- Differentiate at the network level & ignore the fracas about Neutrality? ("Prioritise")?
- Attempt to extract money from these "upstream" OTT players ("Monetise")?
- Partner with Internet OTT companies?
- Compete collaboratively through new standards like RCS / RCSe
Disruptive Analysis believes that this debate is too polarised into a them and us discussion. Industry bodies like to suggest that Real Telcos are inherently different from newer communications-industry peers such as Google or Facebook.
But technology advances - smartphones, fast IP networks and open developer platforms - make application and service creation easy. Software can deal with the effects of network glitches or congestion itself, without need for network QoS. Users are enjoying access to a huge smorgasbord of different applications and services; they are no longer forced to use a restricted, expensive and rather lacklustre menu of telco offerings.
There is another option: Telcos can launch their own Internet-type services. Disruptive Analysis calls this "Telco-OTT"
In fact, many telcos already offer their own OTT-style services via generic Internet access. In future, many more will do so - there are some very strong arguments that most or all services thrive when decoupled from network provision, at least in part.
Disruptive Analysis believes that operators need to go on the attack. Operators need to exploit the scale and rapid adoption of billions of Internet users, who have ever-faster devices and data access, using similar tactics to the familiar web- or VoIP-type providers.
Telco-OTT enables operators to
- Expand their user-base reach to the scale of the multi-billion person web, especially for new services, in the same fashion as Google or its peers.
- Use the Internet's ubiquity as a way of improving existing access subscribers' experience when they are off-net, for example helping them access their TV or voice services, from PCs or mobile devices connected via other networks.
- Offer outside-in services to their access customer base, using the cost and simplicity advantages of using the public Internet to host and deliver telco applications in the cloud, rather than running them in-house.
- Segmenting the landscape, Disruptive Analysis has outlined four main Telco-OTT service categories:
- Content, video & portals
- Communications, social networks & identity
- Enterprise communications, security & cloud
- OTT connectivity
Key Topics Covered:
1. Executive Summary
2. Introduction: what is Telco-OTT?
3. Telco-OTT landscape: Directory & Segments
4. Why is this happening now?
5. Content, video & portals
6. Communications, social networking & identity
7. Enterprise communications, security & cloud
8. OTT connectivity
9. Practical & operational issues for Telco-OTT
10. Conclusions & recommendations
For more information visit "Telco-OTT Strategies & Case Studies"
Research and Markets
Laura Wood, Senior Manager.
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SOURCE Research and Markets