Accessibility Statement Skip Navigation
  • Resources
  • Investor Relations
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Explore Our Platform
  • Plan Campaigns
  • Create with AI
  • Distribute Press Releases
  • Amplify Content
  • All Products
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

TCL Unveils TCL ECORA™: A Game-Changing Material Made from Upcycled Ceramic Waste

This image opens in the lightbox

News provided by

TCL

01 Oct, 2025, 01:00 GMT

Share this article

Share toX

Share this article

Share toX

SHENZHEN, China, Oct. 1, 2025 /PRNewswire/ -- TCL has unveiled TCL ECORA™, a breakthrough new material made from upcycled ceramic waste and plastic, believed to be the first material of its kind. Recently previewed at IFA 2025 where it generated significant buzz among attendees as part of TCL's showcase of its latest innovations, TCL plans to introduce the first products made with TCL ECORA™ within the next year. The material is expected to be used across a diverse range of applications including for TV back panels, air conditioning units and other product lines.

Continue Reading
This image opens in the lightbox
3D printed objects made with TCL ECORA™ demonstrate the versatility of the breakthrough new sustainable material

Inspired by ancient Chinese culture, TCL ECORA™ is a new composite that features superior durability, surface hardness and a premium finish – qualities that make it ideally suited for use across TCL's suite of electrical appliances. Developed as part of TCL's global TCLGreen initiative, TCL ECORA™ combines sustainability with refined aesthetics and tactility, underscoring the company's commitment to innovation and sustainable design.

Shane Lee, General Manager of TCL's Design Innovation Center, said: "Recycled ceramic has never been used in the consumer electronics industry, so TCL ECORA™ is totally unique. This eco-friendly solution enhances our products' performance and builds on our TCLGreen initiatives, empowering consumers to live healthier, more comfortable and eco-conscious lives."

TCL ECORA™ combines sustainability with deep cultural roots

TCL ECORA™ upcycles ceramic waste sourced from Jingdezhen in China, the "cradle of Chinese porcelain," renowned for high-quality porcelain production for over 1,700 years. Historically, Jingdezhen's porcelain was transported along the Silk Road, facilitating cultural and commercial exchanges between East and West. For TCL ECORA™, ceramic waste sourced from local factories is ground into fine powder and transformed into high-performance plastic filler. This connection to a rich cultural heritage adds meaningful depth to TCL ECORA™, a sustainable material designed for the future.

A breakthrough in consumer electronics

TCL ECORA™ was developed in collaboration with the world-renowned CMF and materials innovation experts Chris Lefteri Design, which has collaborated with many Fortune 100 companies on materials integration strategies. The partnership began in 2024, enabling the company to further concentrate on materials innovation and experience-led design that conveys an emotional story.

"The ceramic creates a material with additional strength and greater density. Cool, smooth and stone-like to the touch, it redefines how consumer electronics and appliances can look and feel," Chris Lefteri, Founder of Chris Lefteri Design, said. "With TCL ECORA™ we are upcycling waste that otherwise would end up in landfill. We worked in close collaboration with TCL to craft this new material, and we are extremely proud of what we have achieved."

TCL ECORA™ marks a new milestone for TCLGreen

The introduction of TCL ECORA™ marks a new milestone for TCLGreen, offering a unique new way for TCL to meet its sustainability goals. By reducing plastic use while incorporating a waste product that also holds cultural significance, this revolutionary material could signal a new era of sustainability for consumer electronics worldwide.

Consumers can get hands-on with the material during TCL's sponsorship of the Christmas Tree in Milan's Piazza del Duomo from 6 December 2025 to 6 January 2026, part of its 'Wishes for Greatness' campaign as a Worldwide Olympic Partner ahead of the Olympic Winter Games Milano Cortina 2026. The event will feature a magical Christmas village comprised of five themed igloos, Olympic decorations and fun activities alongside a showcase of products and TCL ECORA™. The material will also be featured at TCL's booth at the CES trade show taking place from 6-9 January in Las Vegas, USA.

Through TCLGreen, TCL weaves sustainability throughout its products and operations. Highlights of these efforts include upgrading to energy-efficient technologies, establishing carbon-emissions monitoring systems, promoting green supply-chain management, expanding the use of clean energy, piloting projects under the Science Based Targets initiative (SBTi) and exploring the adoption of internal carbon pricing. In 2024, TCL Technology further reduced carbon emissions by approximately 1.78 million tons, and TCL Industries' photovoltaic business achieved a direct carbon reduction of 1.61 million tons. The company also invested over approximately USD136 million (based on USD/RMB exchange as of September 30, 2025) in environmental protection.

About TCL

Founded in 1981, TCL—short for "The Creative Life"—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

Photo - https://mma.prnewswire.com/media/2785828/3D_printed_objects_made_with_TCL_ECORA__demonstrate_the_versatility_of_the_breakthrough_new_sustaina.jpg
Logo - https://mma.prnewswire.com/media/2748692/Picture1__1_Logo.jpg

Modal title

Also from this source

TCL Welcomes Team TCL Ambassadors Joy Beune and Alex Vinatzer to IFA 2025 Berlin

TCL Welcomes Team TCL Ambassadors Joy Beune and Alex Vinatzer to IFA 2025 Berlin

TCL, a global leader in consumer electronics and a Worldwide Olympic and Paralympic Partner, welcomed Team TCL Ambassadors Joy Beune and Alex...

TCL Recognized at IFA 2025 for FreshIN 3.0 Fresh Air Conditioner with AI Energy-Saving Innovation

At the recent IFA 2025 exhibition in Berlin, TCL, a global leader in consumer electronics and home appliances, received recognition for its...

More Releases From This Source

Explore

Household, Consumer & Cosmetics

Household, Consumer & Cosmetics

Computer & Electronics

Computer & Electronics

Green Technology

Green Technology

Environmental Products & Services

Environmental Products & Services

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • PR Newswire Amplify™
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.