SINGAPORE, May 7, 2013 /PRNewswire/ --
Solution rolled out under IDA Singapore's Shared Business Analytics powers TANGS' customer marketing strategies
Manthan Systems today announced that TANGS - the iconic fashion lifestyle retailer - went live with its Customer Analytics product. TANGS, with stores in Singapore and Malaysia, is known for its unique identity and customer base, and a highly successful loyalty program that delivers fashion choices and value to its members.
Manthan's Customer Analytics solution analyses TANGS' customer and transaction data from a range of sources to provide its marketing team with a 360-degree understanding of their customers, their purchase behavior and media preferences. Deployed as a cloud-based service, the product empowers TANGS marketers to draw upon sophisticated analytics on-demand through web and app on their laptop and tablet devices.
Speaking on the occasion Mr. Sam Wai Keong, VP of IT at C.K. Tang Limited said, "We are really excited to have the power of customer data to power our customer marketing decisions. Manthan's pervasive analytics solution has not only brought down the cost of deploying such an infrastructure dramatically, but also provides us with insights within seconds, when it took us days to gets such extracts earlier."
The solution has been launched as part of the Business Analytics Shared Services program of Singapore's Infocomm Development Authority (IDA) that is committed to drive the growth of the country's retailers through cutting edge analytical solutions.
Sachit Murthy, Manthan's VP of Sales avers," We are excited that our solution will contribute to accelerating TANGS analytics journey. Our Customer Analytics portfolio is built by marketers for marketers. Its retail marketing-centric philosophy is helping marketers change the game on customer loyalty, by moving the debate beyond acquisition and retention to customer relevance, intimacy, and lifetime value".
About Manthan Systems
Manthan serves as the Chief Analytics Officer for retailers worldwide.
Over 70 retailers are supported by Manthan's predictive and guided analytics, pre-built and flexible dashboards, dynamic reports and data visualizations combined with complete mobile enablement. Moreover, Manthan provides the only retail solution to transform traditional business intelligence to smart decision-making support with bi-directional integration capabilities that convert insight to action.
Recently ranked #1 for technology innovation and product reliability by RIS News Software Leaderboard, Manthan is the largest organization solely committed to delivering best-in-class retail BI solutions with over 600 employees in five countries. For more information, please visit http://www.manthansystems.com.
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SOURCE Manthan Systems