LAS VEGAS, June 18, 2013 /PRNewswire/ --
The Jungle Book toys launch globally
SMC Entertainment Group, Inc. (SMC), leading North American licensing agent and rights owner for "The Jungle Book" for North America, and Sun-Mate Corporation, the global toy manufacturer along with DQ Entertainment International, the global entertainment production and distribution company - producer and global rights owner of "The Jungle Book" new 3D CGI animated TV series are pleased to announce the global launch a full line of The Jungle Book toys in key global territories. The Jungle Book toy line includes: action figures, play sets, walkie talkies, outdoor adventure, electronic toys, and summer toys.
For toys based on the world-renowned The Jungle Book property, Sun-Mate has secured international toy distribution agreements with best-in-class partners that include: Hunter Leisure, Australia; Flash Toys in Latin America; Haka, New Zealand; Prima Toys in South Africa; MC Entertainment for Benelux; Scanditoys in Scandinavia; and Hububa Clip in Israel. In the Middle East, a direct-to-retail (DTR) toy program is happening at Toys"R"Us with end cap display, TV monitor support, promotions and giveaways across all stores. In Australia, The Jungle Book toys will be carried at Toys"R"Us, Target, and Toy World. In South Africa, The Jungle Book toys will be carried at Toys"R"Us, Shop Rite, and all other key retailers. In Israel, The Jungle Book toys will be carried at Toys"R"Us and retail partners in the specialty and drug store trade channels. Finally, key retailers in Scandinavia will be carrying The Jungle Book toys, too.
"We are thrilled to launch the great toy line for The Jungle Book with these exceptional international partners who are as committed to 'The Jungle Book' brand as we are. Each of our distributors will launch a local TV advertising campaign, making this program a TV driven property. With the show running in 165 countries, we expect this to become the best kid's brand ever, particularly in the territories where we launch the toy line," said Rami Ben-Moshe, President, Sun-Mate Corporation. "The Jungle Book is a 10 year project for Sun-Mate Corporation and this is our first step in a major long journey."
In the United States, the first-ever The Jungle Book toys are launching at e-commerce retailers this summer. Leaping out of the pages of the Rudyard Kipling classic, the assortment will be available at Amazon.com, Walmart.com, ToysRUs.com, BabiesRUs.com, Target.com, Sears.com, Kmart.com, Kohls.com, BarnesandNoble.com, Wayfair.com, and others.
Tapaas Chakravarti, Chairman and CEO of DQE Group said "The huge international success of our TV series The Jungle Book is validated by the world class partners it has attracted globally. From licensing for TV broadcast to merchandizing across a varied range of products, the property has met with huge success and appealed to a new generation of children across all nationalities. We are delighted with the appointment of Sun-Mate Corporation as master global toy partner and are convinced The Jungle Book toys will deliver additional success at retail. I am sure our beloved Jungle Book will see new highs in the hands of our new and able partners."
To see The Jungle Book global master toy catalog, please visit http://data.axmag.com/data/201301/U38040_F186410/FLASH/index.html.
About The Jungle Book
The first season of The Jungle Book, broadcast in over 165 countries worldwide, has proven to be an enormous global success with top-tier channels like ZDF Germany, the UK's BBC, TF1 France, RAI 2 Italy, TV3 Spain, Noga TV Israel, ABC Australia, Channel B Indonesia, EBS Korea, TVO Canada, Televisa Mexico and Disney Channels across Asia, Latin America and the United States. Global Home Entertainment partners include NBC Universal for the UK, France, Australia, New Zealand and Japan, Phase 4 Films for North America and Sony Pictures Entertainment among others.
About Sun-Mate Corporation:
Sun-Mate Corporation, headquartered in Chatsworth, CA, USA, is the leading private label manufacturer for most toy retailers in the USA, as well as global manufacturer for many licensees around the world. Sun-Mate is a manufacturer of a diverse range of quality toys for over 26 years. Recognized as a preferred partner for manufacturing by global retailers, Sun-Mate product categories include: Action Figures, Figurines, Play Environment Sets, Doll Houses, Construction Sets, Watches, Musical Toys and Youth Electronics. Sun-Mate partners include Disney, Star Wars, Spider-Man, Power Rangers, WWE, Hello Kitty, Ben 10 and several Mattel brands.
About SMC Entertainment Group, Inc.:
SMC Entertainment Group, Inc., headquartered in Los Angeles, CA is the North American brand owner for television, home entertainment, licensing, merchandising and promotional rights to the new 3D CGI animated TV series The Jungle Book and the made-for-TV 60-minute movie special Rumble in the Jungle from DQ Entertainment International. SMC Entertainment Group, Inc. secured the master toy rights for The Jungle Book for Australia and New Zealand, plus, all licensing/merchandising, for South Africa. SMC Entertainment Group, Inc. was appointed by ZDF Enterprises as the exclusive North American licensing agent for the new teen/tween TV drama series Dance Academy, and the popular 'hit' series, H20 Just Add Water. Both series are broadcast on TeenNick. It was also recently announced that, SMC Entertainment is the exclusive global licensing agent for Angry Little Girls! brand created by Lela Lee.
DQE is a global entertainment group specialising in animation, gaming and VFX content production, licensing and distribution. DQE is associated globally with major intellectual properties such as The Jungle Book, Charlie Chaplin, Peter Pan, Iron Man, Casper, Little Prince, Lassie, Robin Hood and many more in partnership with international broadcasters, distributors, licensees and independent producers in Europe & the USA.
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SOURCE DQE on behalf of SMC Entertainment Group, Inc.