Stylish Opening Animation and Video Content Gives the RAD Awards a Great PR Win of Their Own

LONDON, February 18, 2013 /PRNewswire/ --

For 23 years the RAD Awards have championed the very best recruitment marketing by recognising all areas of recruitment communications from candidate experience and social media to best overall campaign.

Corporate video production company, Casual Films, headquartered in London & New York has for the first time supported the prestigious RAD Awards held on January 31st  2013 at the Grosvenor House Hotel in London. Casual Films provided all animation creative, video, and filming on the evening. It is the first time the awards have fully embraced video to creating buzz and hype surrounding the industry's favourite awards.

Casual Films were heavily involved in the production of the RADs at a very early stage. The creative seen in the awards final opening animation informed the entire output across all marketing collateral - from invitations, to the evening's programme. Video teasers and vox pops were launched prior to the big night to create excitement, the ceremony was opened with an animation which detailed cartoons of the industry's creative directors, and winning moments were captured back-stage for release the following morning.

"It was a fully integrated video campaign. The post-shortlist/pre-ceremony video 'Why You Love the RADs ' went viral amongst the agencies - raising the event's hype to a whole new level" says Barnaby Cook, Casual's MD. "The buzz on the night was fantastic - people were excited to see cartoon characters of themselves on the big screen and it continued right into the week following the ceremony, as people continued to share video content of their colleagues and competitors talking about their wins".

Note to editors:

About Casual Films

Casual Films Ltd is the UK headquarters of the Casual Films Group, a multi award-winning corporate film production company headquartered in both London and NY. Founded in 2006, we have worked with some of the world's leading organisations to create award-winning film across the corporate, commerical and employer communications industries.

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Media Contact: Kayleigh McGroarty, +44(0)203-411-8040 kayleigh@casualfilms.com