LONDON, June 2, 2015 /PRNewswire/ --
Byyd and StrikeAd join growing DSP partner base for enhanced consumer location data insight
Statiq, a UK market leader in location audience data, has gained further market traction with a range of new demand side platform (DSP) partners now using its platform and analytics technology, to better understand real world consumer behavior.
Media and marketing industry leaders Byyd and StrikeAd have now joined other DSP partners including Appnexus, Admaxim, TapAd and Adbrain.
The expanded partner base will now benefit from enhanced levels of mobile audience data insight from Statiq's Location Derived Audience Profiles platform and analytics product suite - to reveal consumer lifestyles, behaviours and interests from the places they go.
The latest partnerships further strengthen Statiq's position in the location data market, following the latest funding round from industry luminaries, and integrations with leading demand-side platforms (DSP) and advertising networks. These all use Statiq's expertise to enhance targeted media campaigns and provide privacy compliant audience insights and campaign analytics.
Since its inception in 2013, Statiq has grown rapidly with more than ten new partnerships. These all benefit from Statiq's understanding of real world behaviours, such as where a person lives, works and visits, to provide the most powerful indication of their lifestyle interests. The major agency groups now also use its ad targeting and digital marketing analytics data in this way for campaigns from some of the UK's leading brands from sectors including mobile, transportation and automotive.
"We are always keen to partner with highly innovative mobile audience and analytics partners," said Alex Rahaman, CEO at StrikeAd. "Through reputation and client demand, Statiq was an obvious choice and is a truly smart data provider, with the ability to merge its marketing know-how seamlessly with our own."
"We regard Statiq as a key strategic data partner for our Silhouette proposition of creating and targeting audiences at scale," said Victor Malachard, CEO and co-founder at Byyd. "Their solution provides the best available quality of location data and analytics, so that we can deliver granular, location-based, audience-targeted campaigns at scale."
The latest DSP deals will soon be complimented by a range of new agency trading desk partnerships, to be announced over the coming weeks.
"At Statiq we believe that real world location behaviours provide the most powerful signal of a consumers lifestyle, interests and intent," said Tim Finn, CEO, Statiq. "These are landmark partnerships and we are pleased to work with industry leaders who share our passion for big data and understanding consumer behavior based on location observations."
Statiq is the UK's most accomplished provider of location based audience data. It provides operators, brands and advertisers with an enhanced view of real world consumer interactions and anonymised audience profiles, based on consumers' location behaviour.
It enables businesses and marketers to make smarter decisions by better understanding consumer behaviour, through its cloud based location platform and analytics suite. Statiq's customers include brands, agencies, trading desks, adtech users and analysts.
Visit http://www.statiq.co.uk for more information.
For further media information about Statiq, please contact:
Drennan du Plooy
The PR Network