GIBRALTAR, January 16, 2012 /PRNewswire/ --
Online bookmaker signs three-year deal with Chester Racecourse
Online betting firm StanJames.com has announced that it will sponsor the Chester Cup at Chester after agreeing a three-year deal with the racecourse. The deal will see the race renamed The StanJames.com Cup until 2014. The first StanJames.com Chester Cup will be held on 9th May 2012, the first day of Chester's annual May Festival on what is now called StanJames Raceday.
StanJames.com CEO Denis Kelly said: "We're delighted to be joining forces with Chester Races for the next few years to promote and strengthen one of the most popular races of the Flat Season. Punters love a great day out at The Roodee and so do we. The Chester Cup has got a long and rich history and StanJames.com is excited to become a part of the old race's ongoing story over the next few years."
Chief Executive of Chester Racecourse, Richard Thomas, commented: "I am delighted to confirm a three-year partnership with StanJames.com, who will title sponsor Cup Day on May 9th, the opening day of our season. The highlight of the day will be The StanJames.com Chester Cup, which is our most historic and competitive race during the May Festival. We look forward to working with StanJames.com over the next three years."
The StanJames brand has been at the forefront of Sports Betting since it was founded in 1973.
StanJames.com's mission is for customers to have fun by making betting and gaming easy and accessible. With innovative markets and value prices, StanJames.com has become one of the most acclaimed names within the betting community, pioneering Betting In-Play which has raised the bar across the entire industry.
StanJames.com is licensed by the Gibraltar Licensing Authority under the Gambling Act 2005 and regulated by the Gibraltar Regulatory Authority.
About the Stan James Cup
The Chester Cup is a flat race open to thoroughbred horses aged four and upwards. It takes place each year in May over a distance of 2 miles, 2 furlongs and 147 yards.
The race was initially called the Tradesmen's Cup and was first staged in 1824, making it one of the oldest races run in Britain.
Originally held over two miles, the race has undergone various changes in distance until settling on its current length in 1994.
The contest was renamed the Chester Cup in 1893. From 2012 it will be known as the Stan James Cup.