VIENNA, March 25, 2011 /PRNewswire/ -- In his new book "Standardization - challenge and opportunity" expert Guido Gürtler explains how the business potential of standardization can be used successfully.
The book provides 39 insider hints and 11 detailed practical examples for entrepreneurs who wish to take an active role in shaping standards in order to raise their company's competitiveness.
Using graphic examples, Gürtler illustrates the value of standards for entrepreneurs and the economy and clears up prejudices. "Those who believe that standards are drawn up in an ivory tower are wrong: experts from companies, authorities and scientists are involved in their development. The results are applied on a daily basis in business life and frequently all over the world." Standards are relevant for companies and determine their success.
Therefore, it is all the more important to raise the competence of employees so they can input and use their own expertise in standardization through confident and skilful negotiations. Gürtler: "The focus is primarily on economy, people and business. By engaging in standardization, you can profit a lot."
"Up to know, standards concentrated on technology and engineering, whereas economic and legal aspects were frequently neglected. In fact, however, they create a framework for business activities in a transparent and safe environment," explains the international standardization expert who has served as head of Corporate Standardization and Regulation at Siemens International and has been active in committees on a national, European and international level for many years.
The book is issued by "Austrian Standards plus Publishing". Online bookstore:
Guido Gürtler: Standardization - Challenge and opportunity - What management and staff should know. Vienna 2011, 128 pages ISBN 978-3-85402-231-2 Price: EUR 18,00 (plus VAT)
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SOURCE Austrian Standards Institute