Software-defined Wide Area Network (SD-WAN) Market worth $21.67 billion by 2030 | MarketsandMarkets™

DELRAY BEACH, Fla., Aug 1, 2025 /PRNewswire/ --According to MarketsandMarkets™, the Software-defined Wide Area Network Market is expected to grow to USD 21.67 billion by 2030 from USD 7.91 billion in 2025, at a CAGR of 22.3%, from 2025 to 2030.

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260 – Tables
55 – Figures
280 – Pages

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Scope of the Report

The growth of hybrid work, cloud-native operations, and regulatory pressure is transforming SD-WAN into a vital enabler of business continuity, real-time performance, and digital resilience. Modern SD-WAN platforms now integrate AI-driven traffic optimization, zero-trust policy enforcement, and full-stack observability, allowing enterprises to manage complex networks with precision and speed. DHL, for instance, deployed SD-WAN across over 3,000 sites globally, reducing application downtime by 35% and improving cross-border logistics coordination through intelligent traffic steering. In India, NTPC integrated SD-WAN with IoT-based systems at 12 thermal power plants to enable secure, real-time monitoring of energy output and emissions, cutting incident response times by over 40%.

In the BFSI sector, Axis Bank implemented a secure SD-WAN framework across 5,000+ branches, achieving 25% faster onboarding of new locations and enabling consistent policy enforcement for customer-facing applications. Additionally, more than 60% of enterprises using SD-WAN report measurable improvements in cloud application performance and operational visibility within the first year of deployment. These outcomes illustrate that SD-WAN is no longer just a network upgrade; it is becoming central to how enterprises drive uptime, scale securely, and meet compliance goals across distributed environments. As edge sites proliferate and workload distribution intensifies, the demand for integrated, intelligent SD-WAN frameworks is expected to grow rapidly.

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Service offering segment is expected to have a higher growth rate during the forecast period

Within the SD-WAN landscape, professional and managed services, including consulting, implementation, training, and support, are expected to register higher growth over the forecast period. This reflects the growing enterprise need for robust software and appliance-based solutions and for lifecycle support that ensures rapid, secure, and optimized deployments. A strong illustration of this shift is the collaboration between Deutsche Bank and Cisco, where Cisco's professional services enabled SD-WAN deployment across 500 branches, leading to a 40% reduction in rollout timelines and a more than 50% drop in post-deployment troubleshooting incidents. In another case, Ascension Health in the US partnered with Fortinet to integrate SD-WAN appliances across its hospital network.

With tailored training and on-site support, the health system achieved a 60% decrease in misconfiguration errors and a 45% improvement in SLA compliance within six months. This trend is reinforced by recent findings indicating that over 70% of enterprises identify internal skill gaps as a major barrier to SD-WAN adoption. As network complexity increases due to zero-trust mandates, cloud sprawl, and edge connectivity, organizations are prioritizing solutions that are bundled with expert-led professional and managed services, making the services segment critical to sustained growth and performance optimization in this market.

Large enterprises are expected to register a larger market size during the forecast period

Large enterprises are expected to witness a larger share in the SD-WAN Market as they scale digital operations globally and demand unified, secure, and policy-driven networking. These enterprises often operate across numerous sites, requiring software and appliances integrated with professional services such as consulting, implementation, training, and ongoing managed support. Walmart, for example, partnered with HPE Aruba to deploy EdgeConnect SD-WAN appliances across 1,200 stores, leveraging a full suite of professional services. The initiative improved application performance by 50% during high-traffic retail periods and enabled centralized control over all network policies. Similarly, Toyota Motor Corporation implemented Cisco Catalyst SD-WAN across operations in 30 countries.

Cisco's consulting and implementation services were instrumental in reducing configuration lead times by 70% and achieving 95% policy uniformity across its global network. Supporting this, an internal 2025 enterprise network survey from Morgan Stanley indicated that more than 65% of large enterprises now rely on SD-WAN bundled with managed services to streamline multicloud access and enhance security posture. These cases demonstrate how SD-WAN, when combined with expert services, is becoming a strategic enabler for global enterprise resilience, compliance, and agility.

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North America is projected to register the largest market size during the forecast period

North America remains the largest regional market for SD-WAN, supported by its advanced cloud and networking infrastructure, a high concentration of technology-centric enterprises, and a mature ecosystem of managed service providers. Organizations are adopting SD-WAN solutions that integrate software, appliances, and professional services to meet complex compliance and operational needs. In March 2025, Bell Canada launched a managed SD-WAN service in partnership with Cisco using the Catalyst and Meraki platforms, delivering connectivity to more than 2,500 enterprise clients. Enterprises leveraging this offering reported a 55% reduction in internal project overhead and a 40% acceleration in service activation timelines.

Likewise, JPMorgan Chase implemented Fortinet's SD-WAN across over 4,000 U.S. branches, combining it with managed support services to uphold zero-trust policies and secure multicloud connections. This resulted in a 30% decrease in security incidents linked to misconfigurations. Market patterns also reveal that over 50% of North American enterprises prefer managed deployments in regulated industries such as finance and healthcare. This explains how the region's mature digital environment and readiness for secure, service-backed deployments are reinforcing its leadership in the global SD-WAN landscape.

Top Key Companies in Software-defined Wide Area Network (SD-WAN) Market:

The report profiles key players such as Cisco (US), HPE (US), Nokia (Finland), Broadcom (US), Fortinet (US), Oracle (US), Huawei (China), Juniper Networks (US), Extreme Networks (US), and Tibco Software (US).

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