Social Gaming Market in the APAC Region to 2019 - Growing Internet Penetration is a Key Market Driver

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Research and Markets

14 Oct, 2015, 15:10 GMT

DUBLIN, Oct. 14, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/mj3spj/social_gaming) has announced the addition of the "Social Gaming Market in the APAC Region 2015-2019" report to their offering.

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This report covers the present scenario and the growth prospects of the social gaming market in APAC for the period 2015-2019. To calculate the market size, the report considers revenue generated from the sales of social games, virtual goods, and game apps from gaming and social media sites. It also presents the vendor landscape and a corresponding detailed analysis of the top six vendors in the market.

One of the major drivers is rapid market growth in emerging countries. India, Indonesia, and South Korea are the leading countries in terms of growth rate, not just in APAC but globally. As games have become more immersive with enhanced virtual environment, there has been an increase in the number of gamers. This increase will drive market growth during the forecast period.

According to the report, one of the major factors contributing to the growth in revenue of the social gaming market is the increasing use of smartphones and tablets for gaming. The three major sources of revenue for the market are virtual goods, advertisements, and lead generation.

Further, the report states that the localization of games is a major challenge, which involves changing the game language and style to suit the local culture of a particular region.

Key vendors

  • GungHo
  • King
  • Rekoo.com
  • Tencent
  • Zynga

Key Topics Covered:

PART 01: Executive summary

PART 02: Scope of the report

PART 03: Market research methodology

PART 04: Introduction

PART 05: Market landscape

PART 06: Market segmentation by revenue type

PART 07: Market segmentation by gender

PART 08: Key leading countries

PART 09: Vendor landscape

PART 10: Key vendor analysis

For more information visit

http://www.researchandmarkets.com/research/mj3spj/social_gaming

Media Contact:

Laura Wood, +353-1-481-1716, press@researchandmarkets.net

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