DUBLIN, Aug. 18, 2015 /PRNewswire/ --
Research and Markets (http://www.researchandmarkets.com/research/nwscpl/smartphone_market) has announced the addition of the "Smartphone Market in Japan 2015-2019" report to their offering.
The smartphone market in Japan to grow at a CAGR of 19.78% by revenue over the period 2014-2019.
The report includes the present scenario and the growth prospects of the smartphone market in Japan for the period 2015-2019. The market can be segmented on the basis of different operating system.
The report, Smartphone Market in Japan 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
M-commerce is increasingly becoming popular in Japan. People prefer smartphones to do research and shop online to save time. Though all segments of retail are growing, online fashion retail is the most popular of all the online retail segments. Many giant fashion retailers such as Zozotown, famous for e-commerce, are getting more business from m-commerce. Japan's online retail covers around 90% of the transactions through smartphones and the remaining through tablets. Many operators are investing significantly in this platform and many companies are planning to invest in m-commerce in Japan.
According to the report, increased R&D and advances in technology help reduce the production cost of smartphones, thereby reducing the ASP. The smartphone market in Japan is on a boom because of the rising popularity of m-commerce, smartphone applications, and mobile advertising. These trends are leading to an increase in the demand for smartphones. Also, there are many vendors entering the market, increasing the competition in the market. This increase in demand and competition will lead to a constant decline in the ASP of smartphones.
Further, the report states that expensive monthly data plans is one of the major challenges in the smartphone market in Japan because most of the people complain about the expensive data plans, and a part of the population in Japan is yet to upgrade their phones.
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SOURCE Research and Markets