SKYCIG Stubs Out Edinburgh's Bad Habits on No Smoking Day!
LONDON, March 19, 2012 /PRNewswire/ --
Tar and tobacco-free e-cig company holds 'Cigarette Amnesty' to help smokers quit
According to the Office for National Statistics (ONS), 20% of the British population consider themselves a smoker. On 14th March 2012, national No Smoking Day saw 2,000 Scots in Edinburgh; stub out their ordinary cigarettes in favour of electronic SKYCIG disposables! SKYCIG are odourless, tar and tobacco free battery powered cigarettes, designed to provide smokers with inhaled doses of nicotine at a far reduced risk to their health.
SKYCIG held a 'Cigarette Amnesty' at the East End of Princes Street, to encourage addicted smokers to ditch their bad habit once and for all! People from all walks of life, aged between 25 and 65, binned their cigs in exchange for a single SKYCIG disposable - the equivalent of 40 cigarettes. This is a massive saving of almost £15, and could save smokers thousands per year. The Amnesty was scheduled to run from 9am to 6pm, but overwhelming response left SKYCIG short of disposables at 5pm!
Damien Scott, UK Operations Director of SKYCIG said:
'It was amazing how many people were willing to throw away a cig, or in some cases an entire pack, in favour of the healthier disposables. Smokers loved SKYCIG so much we even had to offer discounts on future purchases!"
SKYCIG were voted best e-cig by Smoking.com in 2011. They do not contain the harmful carcinogens or high levels of nicotine found in ordinary cigarettes, and can help on the pathway to quitting.
No Smoking Day remains the UK's foremost public health event. It takes place every year on the second Wednesday in March, and works to support smokers desperate to quit by creating a supportive environment and by highlighting the many sources of help and advice available.
The British Medical Association (BMA) pointed out that smoking kills tens of thousands of people every year around the UK, and that smoking-related illnesses place a major burden on the NHS; the BMA also noted that it wants the UK to be a tobacco-free nation by 2035, and believes smokers can use the momentum from No Smoking Day to help achieve this target.
Press Contact:
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Jodie Hart / Sarah McKelvie
E: jodie@ib-uk.com
E: sarah@ib-uk.com
T: +44(0)208-943-4685
For more information visit http://www.skycig.co.uk
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