LONDON, July 26, 2012 /PRNewswire/ --
Google is extending its matching behaviour search algorithm from organic to paid search and SearchCatalyst is on hand to help SMEs navigate the changes
Google is rolling out matching behaviour on AdWords to include close variants, misspellings and singular and plural search queries. This technology already exists for organic search so it's a long overdue move to extend the technology to Google's paid search software, AdWords.
With at least 7% of Google searches containing a misspelling, SMEs paying for search are missing out on valuable business. Google expects the changes to boost AdWords search clicks by around 3%. Obviously this will result in more cost effect PPC campaigns, particularly for SMEs lacking big advertising budgets.
SearchCatalyst, an SEO and PPC agency from Greenlight - Europe's fastest growing search marketing agency - is on hand to offer guidance and assistance to SMEs looking to make the most of Google's latest round of AdWords search changes. Aside from offering bespoke PPC packages, SearchCatalyst also offers companies already using PPC a paid search audit, designed for businesses in need of a paid search health check.
Ranging in price from £500 to £1,000, PPC audits analyse a company's campaign checking for validity of keywords and appropriateness of landing page and ad copy. Performance is reviewed; including what is and isn't working. SearchCatalyst will also check the tracking of a campaign and look for conversions and attained goals and/or targets. It will link the company's AdWords campaign to Google Analytics and recommend areas of improvement and development through a new paid search strategy designed and to be implemented by SearchCatalyst.
SearchCatalyst boils a PPC campaign down the basics while making it as successful and cost effective as possible. For SMEs lacking the time and know how, SearchCatalyst is an invaluable tool that will certainly increase conversions and the overall success of any online search campaign.