Russia Online Advertising Market Expenditure is Expected to Reach Over RUB 202 Billion by the Year Ending 2023: Ken Research
12 Sep, 2019, 15:00 BST
GURUGRAM, India, Sept. 12, 2019 /PRNewswire/ --
- The investment in online advertising is expected to increase as the economic and business condition of the country improves and the internet penetration increases. Advertisers from Retail & E-commerce, FMCG, Automotive and Real Estate are expected to show massive growth over the forecasted period 2019-2023.
- New metrics development and launch of various innovative products by various publishers are going to drive the expenditure by advertisers in this market space. In addition to that, emergence of multiple start-ups is also expected to push this market to higher valuations in the future.
- Percentage share of performance advertising and branding advertising in online advertising market is expected to positively incline registering a CAGR of close to 19% and 26% respectively with growth in the number of internet and mobile users during 2019-2023.
Growing E-Commerce and Retail Sector: The Retail and E-commerce market in Russia is also expected to rise thus, giving the companies another platform to reach out to their target customers. The E-commerce market in Russia has grown at a rapid pace over the past few years, with a market size of USD 18 billion in 2017. Furthermore, it is predicted that the country's online retail platforms will eventually overtake sales in physical retail stores which will further facilitate the online advertising market.
Improved Internet Infrastructure: Russia has an efficient internet infrastruce, as of 2018, 76% of its population have access to internet, even higher than South America at 73%, Southeast Asia at 63%, or Oceania at 69%. The high internet penetration rate gives a major impetus to the online advertisement space and it is further expected to rise in the near future.
Technological Development: New advertising technologies such as programmatic advertisements, more effective targeting strategies, introduction of automated tools to increase the view-ability of the ad by publishers, better utilization of ad space inventory will be some of the key drivers which will aid the online advertisement market in Russia to grow over the forecasted period.
Analysts at Ken Research in their latest publication "Russia Online Advertising Market Outlook to 2023 by Medium (Desktop and Mobile), by Type of Online Advertisement Buying and Selling (Non-Programmatic and Programmatic), by Type of Online Advertisement (Performance and Branding), by Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and others)" believed that the Russia Online Advertising Market will increase due to rising E-commerce and retail sector, introduction of new advertising technologies, increasing internet penetration and surge in number of mobile users.
The market is expected to register a double digit positive CAGR of 20.5% in terms of advertisement expenditure during the forecast period of 2018–2023E.
Key Segments Covered:
By Medium
- Desktop
- Mobile
By Type of Online Advertisement Buying and Selling
- Non-Programmatic
- Programmatic
By Type of Online Advertisement
- Performance
- Search
- CPx
- Branding
- Video
- Banners
By Sector
- Retail and E-commerce
- FMCG
- Electronics
- Automotive
- Finance
- Pharmaceuticals
- Travel
- Real Estate
Key Target Audience
- Advertising Agencies
- Social Networking Platforms
- End User Industries Investing in Online Advertising
- Private Equity Investors
Time Period Captured in the Report
- Historical Period: 2013 - 2018
- Forecast Period: 2019E – 2023E
Companies Covered (Major Ad Agencies):
- Isobar Russia
- Media Instinct Group
- ICON Group
- Nectrain
- Publicis Media
- OMD Resolution
- Media Direction Group
Major Online Platforms
- Yandex
- Mail.ru
Key Topics Covered in the Report:
- Russia Online Advertising Market Ecosystem
- Russia Online Advertising Market Overview
- Russia Online Advertising Market Value Chain Analysis
- Russia Online Advertising Market Size (2013-2018)
- Russia Online Advertising Market Segmentation by Medium (Desktop and Mobile)
- Russia Online Advertising Market Segmentation by Type of Online Advertisement Buying and Selling (Non-Programmatic and Programmatic)
- Russia Online Advertising Market Segmentation by Type of Online Advertisement (Performance and Branding)
- Russia Online Advertising Market Segmentation by Sector (Retail and E-commerce, FMCG, Electronics, Automotive, Finance, Pharmaceuticals, Travel, Real Estate and others)
- SWOT Analysis of Russia Online Advertising Market
- Trends and Developments in Russia Online Advertising Market
- Issues and Challenges in Russia Online Advertising Market
- Regulatory Scenario in Russia Online Advertising Market
- Decision Making Parameters for Advertisers in Russia Online Advertising Market
- Snapshot on Demand Side Platforms in Russia Online Advertising Market
- Snapshot on Supply Side Platforms in Russia Online Advertising Market
- Snapshot on Online Advertising Agencies in Russia Online Advertising Market
- Competitive Scenario of Russia Online Advertising Market
- Russia Online Advertising Market Future Outlook, 2018-2023E
- Analyst Recommendations
For more information on the market research report, please refer to below link:
Other Related Reports
The report provides a comprehensive analysis on Taiwan Online Advertisement Industry. The report covers introduction, value chain, market size by advertisement expenditure, market segmentation by medium (desktop and mobile), by type (display, video, search, buzz / content and others) Medium wise (Desktop and Mobile), by Type on the basis of Platform (Facebook, Instagram, Goggle, YouTube and others), by sectors (FMCG, Healthcare, Entertainment and Media, Finance and Financial Insurance, E-commerce and others), by cost models (CPC, CPM and CPA), comparative landscape, growth drivers, trends and developments, growth restraints, issues and challenges and the regulatory framework. The report concludes with market projections for future and analyst recommendations highlighting the major opportunities and cautions.
Taiwan Online Advertisement Market is mounting and currently placed in growth phase witnessing fragmented market competition faced by advertising agencies. The market is well regulated and the consumers are well versed and updated with the ongoing trends. Taiwan has been considered as the link joining the developed countries of the west with the developing markets of the East. TV ads had held the top most channel rank in terms of reaching out to the consumer masses. Within Taiwan, television ads have been long associated with imprecise targeting. Advertisement firms and organizations have been trying to find a sustainable replacement of the TV medium. At the same time, the masses started to move from the unappealing and low-quality TV content to the digital platforms. It has been estimated that approximately 95% of Taiwanese used Facebook during the year 2018 which stands to prove the reach of the social media platforms in the country. Online activities have become one of the favorite past-time of the population. Online advertisement market in Taiwan was observed to showcase rapid year on year growth in terms of ad expenditure during the review period 2013-2018. The consistent double digit growth was majorly due to the fact that internet and digital advertising started outstripping the traditional medium of advertising in terms of better customer penetration ratio or customer conversion than traditional methods with an added advantage of better monetization and ad reach measurement tools. Hence, the market grew at a strong CAGR of close to 23% during 2013-2018.
The report covers online advertising spent, market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, Entertainment & Media, BFSI, automotive, E-commerce/Retail, Healthcare and others), by models (Cost per Mile, Cost per Click and Cost per Action). The report also covers emerging growth drivers and trends, issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Omnicom, IPG Medibrands, Publicis, Dentsu, Group M and others. The report also explores the digital customer profile in Malaysia, future outlook & projections along with analyst recommendation & macroeconomic variables highlighting the major opportunities & cautions to the reader.
The key target audience of the report would be various advertising agencies, advertising platforms, investors and others. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in the future depending upon changing industry dynamics in upcoming years.
The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (Hospitality & Tourism, FMCG, BFSI, Telecommunications, Healthcare, Automotive, Retail and others), by models (cost per mile, cost per click and cost per action). The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Al Nahda Advertising Co LLC, Arab House Bullseye Marketing LLC, Creative Communications Advertising and Marketing LLC, Fortune Promoseven Advertising, Havas Worldwide Muscat, Oman Advertising Agency LLC, Pargon, Talks International LLC, UMS Advertising and others. The report also explores the digital customer profile in Oman, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.
The report covers online advertising spent along with market segmentation by medium of advertising (desktop and mobile), by type of advertising (search advertising, social advertising, video advertising, banner advertising, online classifieds and others), by sectors (FMCG, entertainment & media, banking, automotive, retail, healthcare and others), by models (cost per mile, cost per click and cost per action).
The report also covers growth drivers and trends; issues and challenges; customer pain points and decision making parameters and competitive landscape of players in the market with special focus on Carbon Interactive, Happy Marketer, First Page Pte ltd, Hashmeta Pte ltd, Media One, Clickr Media, One9ninety Pte Ltd, Construct Digital, Disruptive Digital and others. The report also explores the digital customer profile in Singapore, future outlook & projections along with analyst recommendation highlighting the major opportunities & cautions to the reader.
The report provides information on overview of the online advertising market in Vietnam, Vietnam online advertising spending overview from 2013 to 2023 , Vietnam online advertising market segmentation By Medium (Desktop and Mobile), By Types of Advertising (Banner, Video, Search, Social Media and Online Classifieds & Others), By Sectors/Industries (FMCG, Healthcare, Entertainment & Media, Retail & E-Commerce, Automotive, BFSI and Others) and by Pricing Models (Cost per Mile (CPM), Cost per Click (CPC) & Cost per Action (CPA). The report also covers competition landscape, trends and developments, issues and challenges, value chain analysis and government regulations pertaining to the online advertising market in Vietnam. The report concludes with future outlook and certain recommendations highlighting the success factors for entering and expanding in the market. This report will particularly help the readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in upcoming years. The report is useful for Ad networking companies, Advertising companies, industry associations, government and regulatory authority and publishers of ads.
Contact Us:
Ankur Gupta, Head Marketing
Ken Research Private Limited
Ankur@kenresearch.com
+91-9015378249
LOGO: https://mma.prnewswire.com/media/661352/Ken_Research_Logo.jpg
SOURCE Ken Research