The global spirit-based RTD mixes market to grow at a CAGR of 7.36% during the period 2017-2021.
The report, Global Spirit-based RTD Mixes Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the Key vendors operating in this market.
Increasing health consciousness among the consumers is increasing the demand for low alcohol content beverages, and this trend is expected to help the market grow during the forecast period. More number of consumers are now reading the nutritional labels and are demanding products that contain lower alcohol content. Many players in the market are coming up with new low-calorie and low alcohol content products to cater to this demand of the consumers. Malibu Island Spiced was one of the first drinks with rum as base that had the low calorie and low alcohol content claim in the US; it was introduced in 2013. In 2014, Diageo launched Nola, a vodka spritz brand, targeted at female consumers. The drink claims to have lower calorie content and lower alcohol level than wine. It is available in Raspberry & Elderflower and Watermelon & Strawberry flavors. In 2015, Skinnygirl Cocktails launched its new RTD cocktails with tequila as base under the brand Skinnygirl Spicy Lime Margarita.
According to the report, one of the major growth drivers for the global spirit-based RTD mixes market is the premiumization of the products. The consumers are demanding more premium products as they perceive premium products to be made from better quality ingredients and that premium products will offer better taste and quality. Also, the turnaround of global economy has led to an increase in the amount of disposable income with the consumers, which is another factor driving the demand for premium products. The players in the market have responded to this by launching new premium products. In January 2015, Kirin launched its limited edition RTD offering Framboise in the Japanese market. In June 2016, Carlton and United Breweries launched Black Douglas in the premium RTD segment in the Australian market. The product is made from Scotch whisky aged for at least three years in charred oak barrels.
Other prominent vendors
Mark Anthony Group
Key Topics Covered:
PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 05: Market landscape
PART 06: Market segmentation by product
PART 07: Market segmentation by distribution channel