Research and Markets - Global Online Classified Ad Platform Market Growth at 8.12%, 2016-2020: Challenges, Trends & Drivers - Key Vendors are Craigslist, eBay, OLX & Oodle
13 Oct, 2016, 17:10 BST
DUBLIN, October 13, 2016 /PRNewswire/ --
Research and Markets has announced the addition of the "Global Online Classified Ad Platform Market 2016-2020" report to their offering.
The global online classified ad platform market to grow at a CAGR of 8.12% during the period 2016-2020.
Global Online Classified Ad Platform Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Online classified advertising is one of the fastest-growing types of online advertising. It covers a broad range of ads related to the buying and selling of products and services. There are a wide variety of online classified ads that can be categorized under automobiles, electronics, real estate, education, apparels, pets, furniture, machinery tools and kits, jobs, matrimony, and house services.
Online classified ads have evolved from newspaper classified ads that covered various sections and categories. This type of advertising platform offers individuals both free and paid versions of listings. Normal ads allow users to list their products or services free of cost, whereas featured ads charge a fee for the listings.
One of the major trends in the online classified ads is the increased penetration of RTB. RTB advertising is an emerging trend in the global online classified ad platform market. It involves the buying and selling of online advertising display inventory through a bidding process. It allows advertisers to bid for online inventory on online classified ad platforms that best fit their buyer profile. RTB is the leading type of programmatic advertising, which has an auction environment provided by advertising exchanges/marketplaces.
According to the report, low cost of online advertising will be a key driver for market growth. Advertising plays a major role in the penetration of new products in the market. It helps in increasing the awareness about products, creating an interest for products among buyers, and expanding the reach of products. It plays a crucial role in expanding the market for products in remote areas by using effective means of communication. Though advertising is one of the best ways to sell products, it remains a challenge for manufacturers with low budgets.
Key questions answered in this report
- What will the market size be in 2020 and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges to market growth?
- Who are the key vendors in this market space?
- What are the market opportunities and threats faced by the key vendors?
- What are the strengths and weaknesses of the key vendors?
Market drivers
- Rapidly declining print advertising
Market challenges
- Short life span of online classified ads
Market trends
- Growth in social media advertising
Key vendors
- Craigslist
- eBay
- OLX
- Oodle
Other prominent vendors
- Backpage
- Kedna
- Kugli
- Locanto
- PennySaver
- Recycler Classified Network
- Sell
- Singapore Press
- Trovit Search
- USFreeads
- Yakaz
For more information about this report visit http://www.researchandmarkets.com/research/l57z4k/global_online
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