The report forecasts the global home-care diagnostics and monitoring market to grow at a CAGR of 8.71% during the period 2016-2020.
The report has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.
Vendors are bundling two or more products or services to achieve product differentiation and provide better solutions. For example, along with vital signs monitors, vendors are offering accessories to individuals to monitor their blood pressure levels. Patients consider using such packaged offerings to individual products as they prove to be cost-effective. Additionally, vendors are gaining significant popularity worldwide by providing testing kits comprising blood pressure monitors, thermometers, blood glucose monitors, and pulse oximeters. This marketing strategy has helped various vendors to take competitive advantage. This trend is expected to show a strong impact on the market growth during the forecast period.
According to the report, the increase in per capita income globally has increased the disposable income. Most people in developed and developing countries are now able to use self-care medical devices owing to their increased disposable income. This has led end-users to spend more on improving their living standards. The growing demand for self-care medical devices and home-based therapy have increased market growth. Over the past decade, the disposable income of more than 40% of people in North America and about 30% in Europe has increased.
A rise in the disposable income of people in APAC has led to high customer expenditure and changes in consumption patterns of self-care medical devices. More number of people worldwide are now able to seek basic diagnostic management on their own. These spending patterns of individuals present significant growth opportunities for vendors and investors to expand their businesses, particularly in emerging markets. End-users are ready to pay premium prices for branded sports equipment and pedometers for factors such as comfort, quality, and efficiency.