DUBLIN, April 28, 2016 /PRNewswire/ --

Research and Markets has announced the addition of the "Enterprise LBS Market in SEA 2016-2020" report to their offering. 

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This comprehensive forecasts the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020. 

Commenting on the report, an analyst from the research team said: The use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is increasing rapidly worldwide. In addition, the use of LBS applications on smartphones is witnessing significant growth. Therefore, most of the handset manufacturers and LBS providers are developing applications that integrate location-enabled search with social networking sites. This integration helps users post updates on social networking sites with exact location information. 

According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period. 

Questions Answered:  

• What will the market size be in 2020 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?
• What are the market opportunities and threats faced by the key vendors?
• What are the strengths and weaknesses of the key vendors?

Companies Mentioned:  

• Foursquare
• Google
• HERE
• Singtel
• TomTom
• Advanced Info Service
• Burpple
• Celcom Axiata Berhad
• Digi Telecommunications
• Globe Telecom
• HungryGoWhere (Singtel)
• IndoorAtlas
• Insiteo
• Micello
• Picky
• PT Indosat
• PT XL Axiata
• Qualcomm Technologies
• Ruckus Wireless
• ShowNearby
• Smart Communications
• Telkomsel (Singtel)
• Total Access Communication
• U Mobile
• Waze (Google)
• Yelp
• YOOSE

Report Structure: 

PART 01: Executive summary 

PART 02: Scope of the report 

PART 03: Market research methodology 

PART 04: Introduction 

PART 06: Market segmentation by technology 

PART 07: Outdoor enterprise LBS market segmentation by application 

PART 08: Market drivers 

PART 09: Impact of drivers 

PART 10: Market challenges 

PART 11: Impact of drivers and challenges 

PART 12: Market trends 

PART 13: Vendor landscape 

PART 14: Appendix 

PART 15: About the Author

For more information visit http://www.researchandmarkets.com/research/b7wp92/enterprise_lbs

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SOURCE Research and Markets