The report forecasts the oral care market in Asia Pacific (APAC)to grow at a CAGR of 5.1% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: A trend which is boosting market growth is the premiumization of oral care products. The rising disposable income has allowed manufacturers to target customers through premium pricing strategy. Rising urban population in countries like India and China is also helping the market grow, as it leads to better proximity to retail platforms like supermarkets, hypermarkets, and online retailers. Premiumization has led to growth and creation of new segments such as toothpaste for sensitive teeth and mouthwashes.
According to the report, a key growth driver in the oral care market is product innovation and new launches. In the oral care market, continuous innovation is required, particularly in products, to generate consumer interest. P&G brought innovation in the toothbrush market through its power oral care business. The company's Oral-B brand launched a new power toothbrush with Bluetooth technology in 2014. The power oral care segment is an important one for P&G, generating revenue of over $1 billion annually.
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?