DUBLIN, February 29, 2016 /PRNewswire/ --
The global groceries transportation market is expected to grow at a CAGR of 5.64% by 2019, according to a report available from Research and Markets. The report notes how some grocery companies may outsource transporation services if it proves cost-effective, and today U.K. grocery chain Wm Morrisons Supermarkets Plc revealed a new partnership with Amazon.com Inc. Coming into effect over the next few months, the deal will allow customers to purchase hundreds of Morrisons' products through Amazon's Prime Now and Pantry services.
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The partnership sees Amazon offering online purchasing and delivery services to an already hotly contested U.K. grocery market. The market is currently experiencing a price war due to the expansion of German retailers Lidl and Aldi, and Morrisons plans to take advantage of Amazon's online and logistics capabilities and offer customers easy access to a wide range of inexpensive groceries.
The grocery retail market in the U.K. is predicted to grow at a CAGR of 2.23% by 2019 , as highlighted in an industry report. Factors such as the aforementioned price war are expected to prevent strong growth in this market, but new partnerships between services providers like Amazon and Morrisons could result in unforeseen growth.
The global fresh food market is estimated to achieve a value of USD 2000 billion by 2019, as stated in a recent report. The report attributes this impressive growth with emerging trends such as online shopping. The fresh food market could be worth even more by 2019 if the Amazon and Morrisons partnership proves successful, offering consumers a fast and reliable home delivery service no matter where they're located.
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