Reed China Seeks to Sustain Major Growth Gains Through 2013

SHANGHAI, April 2, 2013 /PRNewswire/ -- As we enter Q2, Reed Exhibitions Greater China is preparing to produce its largest ever sequence of events in a year – 54 shows across 11 sectors between March and December 2013.  Focus and ambition are high among the trade exhibition organizer's staff in Greater China as the company looks to match the significant growth of Reed Exhibitions global results, with similarly bold jumps in profits and revenue.

At the start of the year, when Reed Exhibitions headquarters released the company financial figures showing a marked increase in revenue and operating profits, Reed China was reflecting on its own highly successful 2012 with double digit growth in net operating profit and revenue. 

Reed's major shows are all leaders in their industries. When measuring success by exhibition area covered, participant numbers, visitor segments and participant satisfaction, a number of events demonstrated particular excellence in 2012. For example:

• The China Daily Use Article Trade Fair was 40% larger in terms of exhibition area than in 2011. It also hosted 49% more exhibitors. 
• A record year in terms of participant numbers and revenue for the Asia Golf Show (AGS) and China Golf Show (CGS). Asia Golf Show attracted over 34% more visitors and hosted 33% more exhibitors. The China Golf Show, held in Beijing, welcomed 39% more visitors.
• CIMES, the machine tools event held once every two years, saw 35% more visitors through its doors and the international pavilions area was 110% larger than in 2010.
• The healthcare shows China International Medical Equipment Fair and the Personal Care & Home Ingredients exhibition both secured exhibitor and visitor satisfaction ratings between 95% and 97%.
• The 26th China Beijing International Gifts, Premium & Houseware Exhibitions and Shanghai International Houseware, Premium, Arts & Crafts Creative Design Exhibitions attracted 20% and 50% more exhibitors, respectively, in 2012 than in 2011.

A selection of other highlights for Reed China from 2012 include:

• Formulation of two new JVs –Reed Huabai and Reed Hongda
• Successful launches of three new events: LuxeHome (lifestyle), NEPCON West China (electronics manufacturing and assembly) and China Aesthetics & Plastic Surgery Expo (life sciences & pharmaceutical, healthcare, beauty & cosmetics)
• Acquisition of China Daily Use Articles Trade fair, a show run by Reed Huabai, which hit all targets for its first edition under the Reed umbrella. 
• Addition of Shanghai International Auto Decoration Supplies Sourcing Fair (CSAE) to burgeoning Reed Exhibitions Greater China portfolio.
• Entry into three new industry sectors: auto aftermarket, energy and real estate

Looking ahead, Reed China is set to strengthen its leading position in 2013 by exceeding customer expectations across show clusters that span China's fastest growing sectors. 

This year, expanding its regional and industrial reach remains a firm part of the company's aggressive, long-term growth strategy that combines new show launches; acquisitions of existing events; new partnerships with local exhibition companies; entries into fast-developing lower tier cities and forays into emerging sectors. At the same time, carefully crafted talent development programs, like the Reed Management Associate program which takes graduates from entry-levels position to event management in three years, are in place to attract the top graduates. This is a surefire way to ensure sustained growth at high levels.

With 11 sectors represented on its busy calendar, the company will concentrate firmly on the production of best-in-class trade events.

Reed Exhibitions Greater China continues to lead the local exhibition industry through strong growth fuelled by shows across the board. With its broadest portfolio of events yet, the company is determined to repeat the double-digit growth of 2012 in as many events as possible by constantly adding unbeatable value for customers. Additionally, Reed is eyeing to enter into two new high growth sectors: energy (Oceanology International China) and real estate (MIPIM China).

Chasing such ambitious targets will not be without its challenges, admits the company's President, Nat Wong: "Market demands develop, trends change and regional focuses alter. Our job is to remain sensitive to these shifts. And, when they arrive, to respond decisively to those swings. 

"More than that, as we add new member companies to Reed Exhibitions Greater China, we need to retain that core DNA – the Reed DNA – that puts customer returns and satisfaction at the top of every agenda.  So, to keep working as eight member companies, but one cohesive unit, striving for a common goal, is a key challenge.  We'll combine that pursuit of a unified Reed with further new launches and JV partnerships this year."

For press contact:

Lisa Moi
Tel: +86-21-2231-7068
Email: lisa.moi@reedexpo.com.cn