SLOUGH, England, July 3, 2014 /PRNewswire/ --
£270,000 funds raised for Save the Children
In its tenth consecutive year, RB, the leading global health and hygiene company and makers of products such as Nurofen and Dettol, have generated £270,000 in support of Save the Children, from the RB Charity Golf Day fundraiser event held in Wentworth, Surrey. This is the largest fundraising sum that has been raised at the annual event since it started in 2004.
In 2013, RB and Save the Children announced their new vision to help stop children dying needlessly from diarrhoea. Last year, RB committed £5.5million towards this ambition - and a significant amount of this money was raised by RB colleagues and partners. The partnership aim is to eliminate diarrhoea as a leading cause of death among children under five, working to remove diarrhoea as a major public health problem by 2020. Every year 800,000 children under five die needlessly from diarrhoea.[i] This means that everyday diarrhoea claims the lives of 2,160 children or 90 children every hour.
Rakesh Kapoor, Chief Executive Officer of RB: "Businesses like RB have a responsibility beyond results and our larger role is to do more for the world, which is why we believe strongly in our partnership with Save the Children. Our new partnership focus is truly ground-breaking as we recognise that we can't achieve our ambitions alone and a wide variety of stakeholders will need to be involved."
Justin Forsyth, Chief Executive of Save the Children said: "Our relationship with RB has developed into one of the most ambitious and innovative collaborations between a business and NGO globally and we are incredibly grateful for the ongoing support. Through our partnership we are harnessing the power of RB's business expertise and funding in order to save children's lives. Money raised through the RB Charity Golf Day will help fund programmes in Nigeria, Pakistan and India, which aim to save thousands of children's lives by preventing deaths from diarrhoea."
Since the partnership began in 2003, RB has helped Save the Children reach over 1 million children.
Notes to Editors:
ABOUT RB plc
RB used to be known as Reckitt Benckiser and is the world's leading consumer health and hygiene company, We work with the best people to challenge conventional thinking and keep giving people innovative solutions for healthier lives and happier homes, through our brands like Nurofen, Strepsils, Mucinex, Dettol, Lysol, Finish and Vanish.
For more information visit http://www.rb.com
Twitter: http://www.Twitter.com/DiscoverRB
ABOUT SAVE THE CHILDREN
Save the Children works in more than 120 countries and helps to save children's lives, fight for their rights and help them fulfil their potential. For more information visit: http://www.savethechildren.org.uk
REFFERENCES
i. Global, regional, and national causes of child mortality: an updated systematic analysis for 2010 with time trends since 2000, Li Liu, Hope L Johnson, Simon Cousens, Jamie Perin, Susana Scott, Joy E Lawn, Igor Rudan, Harry Campbell, Richard Cibulskis, Mengying Li, Colin Mathers, Robert E Black, for the Child Health Epidemiology Reference Group of WHO and UNICEF (http://download.thelancet.com/pdfs/journals/lancet/PIIS0140673612605601.pdf?id=8b69abadd6dadf97:611e36da:13da249eee8:-4c911364228801518)
Share this article