Raise a Toast to London's Favourites
28 Jun, 2013, 11:48 BST
LONDON, June 28, 2013 /PRNewswire/ --
The nation's No.1 London loves revealed by Warburtons
A study released today reveals Britain's favourite parts of our beloved Capital; from the iconic skyline, to our favourite attractions and people, London's attractions are still front of mind a year on from the success of the Games. The research commissioned by family baker, Warburtons, in celebration of becoming London's number one bakery brand[1], reveals what the nation really loves about the capital city and compares this to what Londoners choose as their No.1 London attractions.
Joining Big Ben[2]in the number one spot for the favourite skyline image is St Paul's Cathedral, and completing the top five from a list respondents chose from are Tower Bridge, The EDF Energy London Eye and the Tower of London. Whilst not making the UK's top five, Londoners have embraced the latest building to grace the London skyline, voting The Shard as their fifth favourite building.
To celebrate its position as London's number one bakery brand and at the 10th anniversary of its Enfield bakery, Warburtons has commissioned leading food artist, Lennie Payne, who famously reconstructed The Rovers Return in toast, to recreate these top five London skyline icons using only bakery products.
A snapshot of the Capital in numbers
The nation's No.1s Londoners' No.1s
No.1 skyline image - Joint 1st Big Ben No.1 skyline image - St Paul's
(19%) and St Paul's Cathedral (19%) Cathedral (22%)
No.1 park for a sunny day's
No.1 park for a sunny day's picnic - Hyde picnic - Joint 1st Hyde Park
Park (23%) (20%) and Richmond Park (20%)
No.1 bridge - Tower Bridge
No.1 bridge - Tower Bridge (47%) (51%)
No.1 market - Borough Market
No.1 market - Camden Market (17%) (20%)
No.1 attraction - London Zoo
No.1 attraction - Tower of London (14%) (13%)
No.1 museum - Natural History
No.1 museum - Natural History Museum (21%) Museum (22%)
No.1 area of London - North of the River No.1 area of London - North
Thames (33%) London (41%)
No.1 underground station -
Joint 1st Kings Cross St
No.1 underground station - Kings Cross St Pancras (9%) and Canary Wharf
Pancras (11%) (9%)
No.1 tube line - Victoria line
No.1 tube line - Piccadilly line (9%) (15%)
No.1 iconic Londoner - The
No.1 iconic Londoner - The Queen (31%) Queen (29%)
Following her unprecedented arrival to the opening ceremony of the Games one year ago, the study saw the Queen crowned as the UK's favourite Londoner from our list (31%), which comes as she celebrates 60 years in the role. Her Majesty was followed by Prince William (9%) and taking his place alongside the royals is Michael Caine (9%) - perhaps still famous for his instantly recognisable cockney accent.
Hyde Park was unveiled as the favourite park to enjoy a picnic on a sunny day with almost a quarter (23%) choosing this famous royal park and Tower Bridge was found to be the favourite bridge in London, with almost half (47%) the population choosing it. The East of England were ardent fans of the bridge, with 63% crowning it their favourite, whereas the Scots appeared less enthralled with just over a third (36%) choosing this iconic crossing.
The city's favourite attractions continue to divide the nation, as the Tower of London (14%) took the British poll position, yet those living in London named the London Zoo (13%) as their favourite, an attraction that was placed in fourth position nationally (9%).
The avidly discussed North - South debate can also now be put to rest, as both Londoners and the nation chose North (of the River Thames) as their favourite part of the Capital, with an overwhelming 65%[3] favouring the area nationally and 41% of Londoners also choosing it as their No.1 area of the capital. The Piccadilly line (9%) was selected as the nation's favourite tube line, yet Londoners chose the Victoria line (15%) as their number one from our list. However, the Hammersmith and City line fared the worst, achieving 0% with both the nation and Londoners.
Jonathan Warburton, Chairman of Warburtons, said "As shown last year, there is much to celebrate about the Capital - from its iconic skyline, transport system and tourist attractions through to its glorious green parks where you can relax with the family and enjoy a picnic. We carried out this research to truly celebrate all that is great about London and we're extremely proud to announce that, at our Enfield bakery's 10th year anniversary, Warburtons has been crowned London's number one bakery brand."
Further unreleased stats on the Capital and information on London's number one bakery brand can be found at the Warburtons Facebook page http://www.Facebook.com/Warburtons
Notes to editors
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,050 adults. Fieldwork was undertaken between 31st May - 3rd June 2013. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
Full results for the YouGov survey can be found here.
[1]Based on bakery share in London. A Brand Footprint study from May 2013 has shown that Warburtons has reached the top spot in the capital with a 15.3% volume share of the market earning them the position as London's number one bakery brand - please contact press office for further information
[2] Supporting statistics for the favourite parts of the skyline:
Big Ben (19%)
St Paul's Cathedral (19%)
Tower Bridge (12%),
The EDF Energy London Eye (7%)
Tower of London (7%)
The Shard (8%)
[3]Of the 1,046 who had a favourite
Warburtons:
- Warburtons is the UK's leading independent baker and was established in a grocery shop in Bolton in 1876 by Thomas and Ellen Warburton. Today the business is actively run by the fifth generation of the Warburton family - Brett, Jonathan and Ross
- Warburtons is the number one brand within the UK Bakery sector with over 135 years of baking expertise
- Warburtons is the third biggest grocery brand in the UK The Grocer Magazine, Nielsen Britain's 100 Biggest Grocery Brands, March 2013
- Warburtons is the UK's most chosen FMCG brand[1]
- With thirteen bakeries and thirteen depots around the UK, the company serves customers from the Scottish Islands & Highlands in the North to Southampton in the South
SOURCE Warburtons Ltd
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