Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multichannel Amplification
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

QAim Ltd Releases CEM4Mobile for Operators


News provided by

CEM4mobile analytics from qaim ltd

14 Feb, 2011, 08:08 GMT

Share this article

Share toX

Share this article

Share toX

BARCELONA, February 15, 2011 /PRNewswire/ --

- Remarkable Mobile Analytics Product Extended to Cover Mobile Network Traffic

The core measures of success in mobile channels are defined by experience, interaction and engagement. Finland's and the world's leading supplier of mobile Customer Experience Management solutions and services is releasing CEM4Mobile for Operators; providing better statistical analysis for mobile web, applications and streaming-based services to all mobile content transactions on operators' networks.

Last year CEM4Mobile (http://www.cem4mobile.com) outperformed Google Analytics, Adobe's Omniture and Bango in independent surveys. The studies compared how well the different analytics products apply to measuring the usage of the fast growing mobile content services from a business development perspective. Unlike other analytics solutions, CEM4Mobile has now been extended to fully support mobile operators' business case in telecommunications Value Added Services and their unique position in the value chain.

CEM4Mobile as a solution

CEM4Mobile is an innovative mobile analytics product with strong focus on Customer Experience Management. The offering has been particularly designed for companies providing mobile content and Value Added Services (VAS) across all of the industry's verticals enabling them to measure and analyze interactions between end-users and mobile services, optimize their business and ensure successful customer relations. CEM4Mobile supports browsing, application and streaming-based mobile services while the following application types gain instant benefits:

    
    - news & information services in the form of directory services, news,
      travel, life, dating, and sport

    - mobile entertainment services including music, audio-video streaming &
      images and mobile gaming

    - mobile marketing solutions in its various formats (Mobile TV, video,
      MMS, games, etc.)

    - monetary gaming such as gambling, betting and lotteries

    - financial services such as mobile banking, micro payments, stock market
      and trading

    - mobile shopping and auctions (e.g. m-booking, m-brokering, m-ticketing)

    - communication in its various formats (community services, instant
      messaging, multimedia messaging, mobile TV)

CEM4Mobile seeks to provide users with a complete picture which enables our customers to understand mobile users' behavior, handset capabilities, location, values and opinions as well as market trends.

Operator's business case

The worldwide mobile industry is competing furiously to provide innovative VAS to customers at a time when internet brands are rapidly expanding their focus and services to mobile devices. The potential of facilitating mobile users via VAS in their daily life is enormous. The full potential of these services remains untapped.

Whereas mobile operators were once able to control the customer experience via operator decks, the advent of "vendor agnostic" application stores and readily-available navigation tools signified the advent of an industry-wide game-changer. Suddenly operators were left with a general understanding of the data travelling back and forth on their network without the context needed to understand the content service usage, device combinations, subscriber behavior patterns and the customer insights necessary to driving optimal business decisions.

CEM4Mobile for Operators supports direct network and BSS integration providing business critical insight to third-party mobile content service usage in addition to the operator's own services. The analysis extends to use patterns, service ranking, market trends and particularly how different device and user demographic combinations impact behavior.

Business Benefits

The benefits for mobile operators are versatile but can be concisely summarized as follows:

Managing the diversity - Instead of simply reacting to a constantly changing business environment, managing the customer base proactively will result in the elimination of bad experiences on incompatible devices, a higher customer retention ratio, lower customer care costs and will also help drive new revenue streams.

Business development - Integration with subscribers' demographic and location data enables marketers to collect and link device, subscriber and service usage information through a single point of access. This insight can be used to support the development of price plans, content-handset bundles, handset subsidies and promotions.

Reduced cost of customer support - Providing customer support for the multitude of devices, operating systems and applications is driving customer care costs up sharply. Because of the wide supply of competing services and applications, regaining the business of a lost subscriber is increasingly difficult as well as expensive.

Perceived quality - The kind of top-down, measured network quality provided by traditional Network Management Systems will only give a partial view of the end user experience as it fails to take into consideration network independent factors, such as the device or content type being used. Also, from the end user's point of view, perceived quality is not the same as measured quality. Perceived quality is only obtainable by asking the user directly.

Lower churn - A good CEM solution will enable real-time monitoring of one or more services, regardless of - but considering - the type of device in use. This enables proactive quality improvement and elimination of end-user problems before they reach larger numbers.

Geographical reach - Operating in a global market makes it essential to be able to manage services in different markets on these markets' specific terms and conditions.

ROI - In order to effectively manage the quality of mobile services and applications all the way from the source to the end-user, one must first know the present state of service quality and prevailing mobile trends in order to set the direction for future improvements and for securing optimal ROI from investments.

Product information: http://www.cem4mobile.com

Study by Kwantic Oy: http://www.kwantic.com/contact/kwantic-whitepaper-the-screen-size-challenge/

Study by Web Analytics India: http://www.webanalyticsindia.com/2010-09-24/

QAim Oy is a Finnish world-class expert in managing usage and the customer experience for mobile content services. QAim provides software solutions and services for companies large and small which develop or produce mobile services. QAim's CEM4Mobile offering enables companies providing mobile services to measure and analyse data on the interaction between end users and mobile services, optimise their business and ensure successful customer relations.

    
    More information about QAim Ltd and the CEM4Mobile solution can be 
    requested at:

    MWC Barcelona, stand 4.1HS01
    QAim Ltd
    Kappelitie 6 A
    02200 Espoo, Finland
    sales@qaimgroup.com
    tel: +358(0)9-689-884-88

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • Accessibility Statement
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.