SYDNEY, June 6, 2012 /PRNewswire/ --
PubMatic, the digital media platform company for publishers, today announced that Adconion’s Paul Shepherd, has joined the company as Country Manager for Australia.
In his new role, Shepherd will oversee PubMatic’s continued growth in the Australian market by helping local premium publishers significantly increase their advertising revenue and to take advantage of PubMatic’s real-time bidding (RTB), audience targeting, and creative control product suite.
Shepherd’s previous role as Sales Director for Adconion saw him responsible for developing key relationships with Australia’s largest advertising agencies and accountable for 75 per cent of total revenue.
Prior to Adconion, Shepherd spent 10 years at Sensis, the advertising arm of Telstra, where he held senior leadership roles and successfully engineered and launched Sensis' Performance media business unit.
“Paul brings with him more than 14 years of solid sales and leadership experience. He has an in-depth understanding of the Australian media industry and I look forward to working with him to enable publishers in Australia to realise the full potential of their digital assets,” said Gianluca Carrera, VP International and Managing Director Europe at PubMatic.
Over the past 18 months, PubMatic has solidified its position as the leading independent publisher platform via organic development, partnerships, and acquisitions. With eight offices across the US, Europe and AsiaPac, it has recently introduced new products such as PubDirect, which offers premium publishers the ability to optimise sales across multiple selling channels and PubLink which enables publishers to access multiple partner tools and services in real-time via a single point of integration, as well as new solutions for mobile monetisation, measurement and continuous margin improvement.
“I am thrilled to be joining the PubMatic team,” says Shepherd. “Over the last 12 months we have seen strong investment from the advertising sector into programmatic buying. With a deep grounding in process PubMatic has proven to deliver insights, best practice and dedicated support to ensure that premium publishers can harness this opportunity.”
“As pioneers in supplying real time bidding and yield management to major publishers around the world, I believe PubMatic will be a great asset to the Australian market,” Shepherd added.
Earlier this week, the company announced that it has raised $45 million in mezzanine financing. The funds will be used to continue PubMatic’s targeted acquisition strategy and strengthen the company’s balance sheet.
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimisation and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has eight offices around the world in the U.S., Europe, Asia and Australia.