LONDON, August 16, 2013 /PRNewswire/ --
Latest Hire Will Support Global Advertiser Solutions Growth as PubMatic's Expansion Continues
PubMatic, the digital media platform company for publishers, today announced the appointment of digital advertising platform and mobile sales expert John Stonemman as its Senior Director, Advertiser Solutions for EMEA and APAC. John will join PubMatic to lead its demand operations across the EMEA and APAC markets and will play a vital part in the Strategic Selling Platform's global expansion which recently announced a 176% revenue growth throughout Europe, in combination with an almost double increase in revenue quarter over quarter during the first half of 2013 in the Asia-pacific region. The European shift into programmatic buying and selling has taken hold and is projected to grow, with the latest figures revealing ecommerce ad spend world-wide increasing 14.4% year on year, according to IDC's 2012 report. The Asia Pacific RTB market is expected to reach $5.2 billion in spend by 2015.
"John has been instrumental in the growth of several digital advertising businesses in the last decade and his joining PubMatic will catalyse our relationships with more than 400 demand partners in EMEA and APAC." says Vice President and Managing Director, EMEA & APAC, Rob Jonas. "The recent Publicis and Omnicom merger will bring momentum around agencies moving to a programmatic model, and will disrupt the industry's trading patterns. Someone with John's experience is important as we partner with agencies to complete this transition as he brings an unparalleled understanding of the digital advertising ecosystem and will drive further growth in the industry."
John comes with over 15 years' experience in multi-channel technology companies across EMEA. He joins PubMatic, after spending over three years as Sales Director, EMEA and General Manager, UK at InMobi, where he was instrumental in growing the business into a multi-million dollar company. Prior to InMobi, John spent time with Nokia Interactive Advertising, AvantGo and Microsoft, where he has worked extensively with digital publishers, advertisers and agencies across the entire value chain.
"Bringing someone with John's domain expertise in mobile is critical to our mission" continues Rob. "Digital advertising is moving to an increasingly cross-platform environment, across mobile, tablet and desktop. Combined with the inexorable rise of programmatic buying, PubMatic is positioned at the nexus of these trends and adding John's expertise to our International leadership team will accelerate the next wave of our expansion."
"I am very pleased to be joining the PubMatic team in EMEA and really look forward to bringing the advertiser solutions sector to the forefront", says John Stoneman. "Throughout my career I have worked in companies experiencing extreme growth in this challenging industry, and the opportunities facing both PubMatic and the world of programmatic buying are very exciting. I am confident that my experience of leading teams into emerging geographies and new verticals will help us take our business to the next level."
With private marketplaces (PMP) proving such success for the strategic selling platform within the programmatic landscape, John will leverage the company's innovative technology offerings across the EMEA and APAC markets. In April this year, PubMatic revealed dramatic growth in PMPs, citing a 128% increase year on year and a strong outlook as more media buying moved into the landscape. Soon after, the trusted partner announced a crucial platform upgrade, revealing their new deal management functionality for PMPs, delivering simpler negotiation processes for demand partners to transact media buys. PubMatic's most recent case study with the Business Insider revealed a 45% CPM increase generated through their PMP environment. With further offerings such as the Multi-Bid RTB environment, and PubMatic's partnership with Lotame, John's role will be to ensure PubMatic's extensive demand partner pool will continue to grow independently in each region, as the company's expansion continues.
* IDC, October 2012 - Real Time Bidding in the United States and Worldwide
Since 2006, PubMatic has been at the forefront of developing innovative technology to help publishers automate the process of evaluating and selling their advertising inventory. PubMatic (PubMatic.com) gives premium publishers a real-time media-selling platform for managing revenue and brand strategy. PubMatic's platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world's leading publishers. PubMatic is privately held, backed by funding from August Capital, Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has offices around the world in the U.S., Europe and Asia.