Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Private Work & Social Space NeueHouse Merges With International Photography Museum Fotografiska, Following Strategic Investment

This image opens in the lightbox

News provided by

CultureWorks

10 Mar, 2021, 15:30 GMT

Share this article

Share toX

Share this article

Share toX

New Holding Company, CultureWorks, Raises $35MM to Create Investment and Development Platform for Growth Opportunities in Culture & Creative Sectors

NEW YORK, March 10, 2021 /PRNewswire/ -- It was announced today that Fotografiska, the international photography museum (Stockholm, New York, and Tallinn), has merged with NeueHouse, the private work and social space for creators (New York and Los Angeles), following a strategic capital raise of $35MM, led by investor and new majority owner Yoram Roth which values the combined platform at $165MM.

Continue Reading
This image opens in the lightbox
CultureWorks Team. From left: Marcel Reichart (Board Director, Executive Advisor & Co-Founder), Jon Goss (Chief Brand Officer & Co-Founder), Josh Wyatt (CEO, Board Member & Co-Founder), Andrew Herschkowitz (Chief People Officer), Yoram Roth (Executive Chairman of the Board & Founder), Adriana Marianella (Chief Development Officer).

The merged organizations are brought together under the new holding, management and development company, CultureWorks, with the vision of creating the preeminent global growth platform for culture, experience and hospitality brands.

Yoram Roth says -

Community matters and culture works. It is this personal philosophy that drew me to both Fotografiska and NeueHouse brands, and ultimately to their simpatico convergence. The vision for CultureWorks is to incubate, capitalize and partner with brands, entrepreneurs, and artists at the vanguard of culture, creativity, and commerce.

Following the very recent openings of Fotografiska New York in December 2019 and NeueHouse Bradbury in Downtown LA in February 2020, this new deal is timed to NeueHouse's continued expansion into Venice Beach, CA, Miami, FL and its first European location at the original Fotografiska Stockholm all in 2021. Fotografiska will also open a new museum outpost in Berlin in 2022. Announcements regarding further North American and European expansion plans will be made in the coming months.

Josh Wyatt, newly named CultureWorks CEO says -

We are deeply inspired to develop new flagship environments that define the future of the way the creative class will work, meet, create, socialize, discover and gather. The last year has accelerated the innate human need to gather and coalesce around moments of meaningful connection, all within safe, design-driven spaces. Under the CultureWorks brand umbrella, with NeueHouse and Fotografiska as the foundational pillars and the support of Yoram and our investors, we will look to bring our intellectually curious and culturally conscious communities back together.

With more than 1MM annual visitors and 10,000 members across both brands, the CultureWorks platform launches with an established and robust global footprint. This exciting growth will continue into other US and global cities - targeting architecturally iconic buildings in storied neighborhoods with a thriving culture scene - at a time when most hospitality and workspace brands are retrenching. In addition to opening new locations, CultureWorks will also invest in building digital platforms to offer immersive editorial content and interactive experiences for their audiences.

CultureWorks' Board Member Stephanie Horton, (Google's Global Consumer Marketing Director), says -

We are seeing a pent-up demand for rebuilding community, connecting with like-minded souls, and sharing cultural experiences. It is inspiring to see Yoram and Josh make a bold move and envision the future of how society will do this. Now is the perfect time to invest and cultivate the foundations of next-generation brands that understand and anticipate the shifting cultural landscape of tomorrow.

CultureWorks' first hire is Adriana Marianella as Chief Development Officer, brought on to run hospitality, design and development for the new company. Adriana joins CultureWorks from her previous decade plus long post with Standard International, which includes The Standard, Bunkhouse and Peri Hotels, where she was the Vice President of Brand Development and Experiential. Befitting her start in the industry as Chief of Staff to André Balazs (Chateau Marmont, Chiltern Firehouse, The Mercer & Sunset Beach), Adriana has earned a reputation for creating uniquely compelling hospitality experiences on a global scale.

Both Fotografiska and NeueHouse organizations recognize and have established brand equity at the intersection of the arts, culture, hospitality, design, and entertainment. This acclaim has been cultivated through their influential membership-driven communities, programming, content, events, and elevated hospitality offerings. During the past year, NeueHouse has steadily expanded their footprint and network, having recently partnered with like-minded hospitality brands (including Casa Tua, who will be a NeueHouse partner in its new Miami location) to offer exclusive benefits to their members through a recently launched members-only app.

The merger follows a number of creative collaborations between Fotografiska and NeueHouse, including an artist conversation series in 2019 featuring photographer Ellen von Unwerth at NeueHouse Madison Square, and exhibition pop-ups in 2020 highlighting the work of photographers Andres Serrano and Alison Jackson at NeueHouse Hollywood.

The merger and capital raise process was led by Josh Wyatt and Marcel Reichart, Board Director and Executive Advisor to Yoram Roth, who will focus on further corporate and capital market development. Several notable and longterm existing investors contributed to the round, including Revolt Ventures, a MARK platform focused on real estate technology and business operations.

ABOUT NEUEHOUSE

NeueHouse ('Home of the New'), is the private work and social space for creators, innovators and thought leaders to gather and connect. With iconic buildings, timeless design, thought-provoking cultural experiences and elevated hospitality, NeueHouse has reimagined the ideal environment for creative performance and connection. NeueHouse is home to a curated collective of original thinkers at the intersection of culture and commerce, whose work is defining the fields of design, publishing, the arts, entertainment and philanthropy. With two locations in Los Angeles and one in New York, and new 2021 openings in Venice Beach, Miami and Stockholm, NeueHouse is the preeminent place to create, collaborate and connect.

www.neuehouse.com | @neuehouse | #homeofthenew

ABOUT FOTOGRAFISKA

Fotografiska is a museum experience for the modern world. Founded in Stockholm in 2010, Fotografiska is a destination to discover world-class photography, eclectic programming, elevated dining, and surprising new perspectives. Guided by a mission to inspire a more conscious world through the power of photography, Fotografiska produces dynamic and unparalleled rotating exhibitions, spanning various photographic genres, in inclusive and immersive environments. With locations in Stockholm, New York City, and Tallinn, Fotografiska introduces new perspectives through disparate lenses from around the world.

www.fotografiska.com | @fotografiska

ABOUT CULTUREWORKS

CultureWorks is the holding company, management and development platform for future-thinking culture, experience and hospitality brands. CultureWorks is the parent company of NeueHouse (private work and social space for creators) and Fotografiska (the museum experience for the modern world).

www.cultureworks.com

Photo - https://mma.prnewswire.com/media/1453253/NHFGNY_Group02_147_copy.jpg 
Logo - https://mma.prnewswire.com/media/1453252/CultureWorks_Logo.jpg

Related Links

https://www.cultureworks.com/

Modal title

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.