DUBLIN, Oct. 8, 2015 /PRNewswire/ -- Research and Markets (http://www.researchandmarkets.com/research/v8rh9v/digital_video_ad) has announced the addition of the "Digital Video Ad Spend and Billings Viability of Time-Based Formats In Non-Linear Channels" report to their offering.
This 2015 edition analyzes a decade of billings by format and spot length across the desktop, now incorporating mobile, social, custom media player, VOD and Authenticated Sign-in, inventory pricing models and CPMs, emerging video executions and formats, plus respective growth trajectories, including their long-term market viability as exploitation engines.
All publisher categories have embraced variations of timed monetization techniques (such as media impressions seen versus time spent on site, number of pages viewed, pages turned, video content runtime, number of video viewed etc.) offered against content of varying lengths routed through IP video channels.
Even as digital video ad format innovations roll through the marketplace, some designed to incentivize audiences to opt-in, others that utilize novel areas of screen real estate, incorporate elements of interactivity or map-in smarter target audience profiling data/attributes, the first position, in-stream ad messaging endures; our ad sales analysis shows the continued success of ad-supported IP video is predicated on its long-term viability.
Key Topics Covered:
Section One In-Stream And Digital (All Formats) Video Ad Billings Forecasts
Section Two Sharpening The 2015 - 2017 In-Stream Video Advertising Big Picture: Linear Broadcast Television Ad Loads Have Arrived
Section Three In-Banner Video Avails Are Supported Across Many Video Sites And Adtech Marketplaces
Section Four Expanding Budgets Transform Mobile Inventory Into A Real Business Opportunity For Publishers And Vendors
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SOURCE Research and Markets