Accessibility Statement Skip Navigation
  • Resources
  • Blog
  • Journalists
  • +44 (0)20 7454 5110
  • Client Login
  • Send a Release
Return to PR Newswire homepage
  • News
  • Products
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All Public Company News
      • All Multimedia News
      • View All News Releases

      • Regulatory News

      • D/A/CH Regulatory News
      • UK Regulatory News
      • View All Regulatory News

  • Business & Money
      • Auto & Transportation

      • Aerospace & Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads & Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking & Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers & Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalisation
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls & Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil & Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defence
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation & Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking & Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers & Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines & Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics & Personal Care
      • Fashion
      • Food & Beverages
      • Furniture & Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewellery
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film & Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks & Tourist Attractions
      • Gambling & Casinos
      • Hotels & Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Animal Welfare
      • Corporate Social Responsibility
      • Economic News, Trends & Analysis
      • Education
      • Environmental
      • European Government
      • Labour & Union
      • Natural Disasters
      • Not For Profit
      • Public Safety
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • SocialBoost
  • Rooms
    • MediaRoom
    • ESG Rooms
  • AI Tools
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Hamburger menu
  • Cision PR Newswire UK provides press release distribution, targeting, monitoring, and marketing services
  • Send a Release
    • Phone

    • +44 (0)20 7454 5110 from 8 AM - 5:30 PM GMT

    • ALL CONTACT INFO
    • Contact Us

      +44 (0)20 7454 5110
      from 8 AM - 5:30 PM GMT

  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • News in Focus
    • Browse News Releases
    • Regulatory News
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
    • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • Overview
  • Distribution
  • Paid Placement
  • Multimedia
  • Disclosure Services
  • Cision Communications Cloud®
  • AI Tools
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists
  • General Enquiries
  • Media Enquiries
  • Partnerships
  • Client Login
  • Send a Release
  • Resources
  • Blog
  • Journalists

Pentaleap Unveils Cutting-Edge Modular Platform to Revolutionize Retail Media Monetization

This image opens in the lightbox

News provided by

Pentaleap

03 Sep, 2024, 14:00 GMT

Share this article

Share toX

Share this article

Share toX

Pentaleap's Technology Empowers Retail Media Networks to Maximize Revenue Potential and Foster a More Inclusive Global Ecosystem

NEW YORK, Sept. 3, 2024 /PRNewswire/ -- Pentaleap Inc., a leader in retail media technology, today officially announced the launch of its modular retail media platform, designed to enable retail media networks (RMNs) to unlock their full potential for onsite monetization.

Pentaleap's retail media platform creates an open, efficient ecosystem for both retail media networks and advertisers. For RMNs, the Publisher Manager portal offers full control over site monetization with tools like the Fluid Ad Server, SSP, and yield management, driving additional revenue without sacrificing relevancy. The platform's single integration simplifies managing multiple demand sources.

For advertisers, the Campaign Manager streamlines campaign creation, allowing them to tailor bids to priority terms, products, and audiences, optimizing performance with dynamic pacing, suggested bids, and real-time reporting.

"We believe retailers should have the freedom to connect with any demand partners, fostering more open, efficient bid auctions," said Andreas Reiffen, CEO of Pentaleap. "Our goal is to make retail media accessible to all brands while ensuring seamless purchasing experiences. By promoting non-exclusive partnerships, we're committed to helping retailers thrive and compete with giants like Amazon."

Strategic Collaborations Propel Pentaleap's Impact

Recent partnerships with The Home Depot and Pague Menos have bolstered Pentaleap's growing client portfolio, which already includes major retailers like Staples.

"We are excited to partner with Pentaleap to boost the performance of sponsored products, bringing the right suppliers closer to the customers and the point of purchase," said Melanie Babcock, Vice President of Orange Apron Media and Monetization at The Home Depot ."By integrating sponsored products with the intelligence that powers our site's relevancy, we ensure our advertisements are tailored to our shoppers. This approach boosts both customer satisfaction and advertiser experience."

Clients implementing Pentaleap's retail media platforms have reported significant improvements compared to their existing solutions:

  • 30% higher Return on Ad Spend (ROAS)
  • 4X incremental ad revenue
  • 4X available impressions
  • 2X fill rate

"By prioritizing relevancy and user experience with Pentaleap, we achieved a breakthrough where our Sponsored Products matched the performance of organic products, helping us increase the paid click volume," said Matt Clark, Chief Digital Officer of Staples.

"At THG, we are committed to offering the best possible shopping experience to our customers while also helping brands better reach these shoppers," said Sam Wilkinson, Group Head of Retail Media at THG. "Pentaleap's innovative approach aligns with our vision for expanding ad solutions while maintaining a seamless user experience."

Andrew Lipsman, Independent Analyst & Consultant at Media, Ads + Commerce, observed, "Amazon and Walmart have set a high bar for search ad coverage, consistently leading the way in showcasing sponsored products. By closing the gap, other RMNs can accelerate their monetization simply by unlocking the potential from their existing inventory."

On the advertiser side, Martin Osborne, Director of Sales (Consumer Products) at Casio America, added, "Working with Pentaleap is a no-brainer; they deliver a fully managed service that frees us from the time commitment (and guesswork) required to set up our campaigns correctly. Thanks to the analytics and direction provided by our Partner Manager, we have seen excellent YoY sales and ROAS with our Back-to-School ad campaigns this year. Our ROAS increased 218% so far this season, units +9.1%, revenue +6.1%, and CTR +45 bps. We are very happy with the performance and are excited to see what the next quarter's results will be for our campaigns."

Looking Ahead: Expanding Global Impact

Pentaleap is currently in contract discussions with emerging retail media networks in North and South America, EMEA, and Australia.

Carlos Henrique Lacerda, Director, Retail Media & Strategic Alliances at Pague Menos, shared, "At Pague Menos, our clients are at the center of all our decisions, and our goal is to offer them the best possible experience while helping brands effectively reach their target audience. Partnering with Pentaleap will allow us to enhance our retail media capabilities and offer more relevant sponsored product ads without compromising the user experience."

Keith Bryan, Founder and CEO of Colosseum Strategy and former President of Best Buy Ads, said, "Retail Media Network (RMN) leaders are increasingly the catalysts for enterprise-wide retail transformation. They're driving significant changes including customer experience, economic model, partnerships, talent, technology, and data privacy. Even culture. Understanding the value of your media inventory and these retail dynamics is crucial. As new players like Pentaleap introduce more insights and innovations, the future of retail media is poised to become more open, efficient, and effective, helping RMNs better align with their strategic goals and foster a more competitive marketplace."

About Pentaleap, Inc.

Pentaleap is leading retail media towards an open, efficient ecosystem. Its modular retail media platform delivers stellar shopping experiences, makes advertisers happy, and drives hundreds of millions in revenue for world-class retail media networks like Staples, The Home Depot and Pague Menos. For more information, visit www.pentaleap.com.

Contact:
press@pentaleap.com 

Logo - https://mma.prnewswire.com/media/2494521/Pentaleap_Logo.jpg

Modal title

Also from this source

Pentaleap Partners with the World's Largest Home Improvement Retailer to Enhance Retail Media Solutions

Pentaleap Partners with the World's Largest Home Improvement Retailer to Enhance Retail Media Solutions

Pentaleap Inc., a leader in retail media technology, and Orange Apron Media proudly announce an innovative partnership designed to further elevate...

More Releases From This Source

Explore

Electronic Commerce

Electronic Commerce

Electronic Commerce

Electronic Commerce

Computer & Electronics

Computer & Electronics

Advertising

Advertising

News Releases in Similar Topics

Contact PR Newswire

  • +44 (0)20 7454 5110
    from 8 AM - 5:30 PM GMT
  • General Enquiries
  • Media Enquiries
  • Partnerships

Products

  • Content Distribution
  • Multimedia Services
  • Disclosure Services
  • Cision Communications Cloud®

About

  • About PR Newswire
  • About Cision
  • Partnering Opportunities
  • Careers
  • APAC
  • APAC - Simplified Chinese
  • APAC - Traditional Chinese
  • Brazil
  • Canada
  • Czech
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Indonesia
  • Israel
  • Japan
  • Korea
  • Mexico
  • Middle East
  • Middle East - Arabic
  • Netherlands
  • Norway
  • Poland
  • Portugal
  • Russia
  • Slovakia
  • Spain
  • Sweden
  • United States
  • Vietnam

My Services

  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
  • Data Privacy

Do not sell or share my personal information:

  • Submit via Privacy@cision.com 
  • Call Privacy toll-free: 877-297-8921

Contact PR Newswire

Products

About

My Services
  • All News Releases
  • Customer Portal
  • Resources
  • Blog
  • Journalists
+44 (0)20 7454 5110
from 8 AM - 5:30 PM GMT
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 PR Newswire Europe Limited. All Rights Reserved. A Cision company.