- Need for better comfort and convenience of clothing in leisure and adventure activities, especially among millennials and women creating vast room for growth for companies in outdoor clothing market
- Rise in adoption of clothing products made of natural material expanding horizon; Asia Pacific to offer new revenue streams by offering enormous product penetration scope in near future
ALBANY, N.Y., May 20, 2022 /PRNewswire/ -- The best outdoor clothing brands in the world are geared toward incorporating high-quality and eco-friendly fabrics to develop apparels that can meet user's need for range of leisure and adventure activities. Growing adoption of outdoor clothing for fitness activities increasingly among millennials have influenced outdoor clothing trend. The global valuation of the outdoor clothing market is projected to expand at CAGR of 5.6% during 2022–2031.
Best European outdoor clothing brands are actively exploring e-commerce channels to capitalize on the emerging avenues in Asia Pacific. Players are witnessing maturing demand in Europe, and hence are expected to aim at product innovations. Techwear is rapidly growing as an outdoor clothing trend, which has nudged prominent players to expand their assortment of products in the outdoor clothing market.
The analysts at TMR scrutinizing the various growth dynamics of the outdoor clothing market have observed that women's outdoor clothing presents an incredible avenue. The study also found that rise in outdoor activities has expanded the avenue for new designs and functionalities. Adidas, a prominent outdoor clothing company, is leaning on expansion of their product lines to tap into the latent opportunities.
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Key Findings of Outdoor Clothing Market Study
- Rise in Outdoor & Recreational Activities Propelling Demand: Rise in number of people in outdoor and recreational activities has helped spur the sales of products in the outdoor clothing market. Outdoor apparels have proliferated in use in hiking, surfing, camping, and mountaineering, and several other adventure sports, find the authors of the TMR study on the outdoor clothing market.
- Leisure and Adventure Activities Present Massive Avenue: Apparel and clothing manufacturers are keenly tapping into the vast revenue potential arising out of rising demand for clothing suitable for leisure and adventure activities especially among millennials. The authors of a recent TMR on the outdoor clothing have found that natural fibers are gaining preference over synthetic materials. A mix of strength and elasticity are some of the key product attributes propelling the popularity of products made of natural fiber in the outdoor clothing market. Best cheap outdoor clothing -brands have reaped incremental avenues on the back of increasing affordability of high-performance outdoor apparels. In this regard, e-commerce platforms have played a pivotal role in increasing access to variety of outdoor clothing product types. However, the study has found brands have suffered loss of revenues from the growing sales of counterfeit products.
- Techwear Gaining Popularity Especially in Millennials: The past few years have witnessed techwear apparel gathering traction in outdoor clothing market. Manufacturers such as those are keenly leveraging propriety technologies for heat and moisture transport through clothing, which paves the way to breathable and lightweight apparels for various consumer segments.
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Outdoor Clothing Market: Key Drivers
- Changing fashion trends have increased the propensity of consumers toward safety and comfort are underpinning the evolution of the outdoor clothing market
- Rise in spending of populations in developing and developed nations on fitness activities is a key driver of the demand for functional outdoor clothing
Outdoor Clothing Market: Regional Growth Dynamics
The opportunities in the Asia Pacific outdoor clothing market are projected to advance at promising pace during the forecast period of 2022–2031. Increasing adoption of western clothing has extended the avenue for commercialization of products in the regional market.
Outdoor Clothing Market: Key Players
Key players include
- Patagonia, Inc.
- Under Armour Inc.
- Puma SE
- Nike Inc.
- Mizuno Corporation
- Hugo Boss AG
- VF Corporation
- Hanesbrands Inc.
- Columbia Sportswear Company
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Global Outdoor Clothing Market – Segmentation
- Top Wear
- Shirts & T-Shirts
- Jackets & Hoodies
- Bottom Wear
- Leggings & Tights
- Company Website
- E-commerce Website
- Specialty Stores
- Hypermarkets & Supermarkets
- North America
- Rest of North America
- Rest of Europe
- Asia Pacific
- Rest of Asia Pacific
- Middle East & Africa
- GCC Countries
- South Africa
- Rest of Middle East & Africa
- South America
- Rest of South America
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