DUBLIN, Oct. 14, 2015 /PRNewswire/ --

Research and Markets (http://www.researchandmarkets.com/research/48pv3v/2015_us) has announced the addition of the "2015 US Automotive Technicians' Choice" report to their offering.

This report aims to understand the automotive tools industry through automotive technicians since 2007 and identify market opportunities. The most commonly purchased auto tools within the last year are hand tools, closely followed by the power tools purchase rate.

Tool storage devices have the lowest rate, which is most likely because of their purpose (storage) and their character (sturdy build). Reliability and quality are identified as top influential factors across all auto tools surveyed.

Other top influential factors include warranty, availability, order accuracy, and past experience.

Key Topics Covered:

1. Research Objectives and Methodology

2. Executive Summary
- Auto Tools Purchase Rate
- Most Influential Factors in the Purchase Decision Process
- Brand Dominance versus Fragmentation by Auto Tool
- Most Prevalent Purchase Channel Trends-Mobile Tool Distributor

3. Power Tools
- Matrix to Guide the Strategic Prioritization of Needs When Selecting Auto Tools
- Strategic Prioritization of Power Tools
- Additional Insights-Strategic Prioritization of Power Tools
- Power Tools Purchased in 2014
- Power Tools Purchased in 2014 among Owners of Top Brands
- Top Ownership Brand Shares over Time-Power Tools
- Brand Reputation Gap-Power Tools
- Interpreting Word Clouds-What is Most Commonly Said
- Word Cloud-Power Tools
- Distribution Channels over Time-Power Tools

4. Hand Tools
- Strategic Prioritization of Hand Tools
- Additional Insights-Strategic Prioritization of Hand Tools
- Hand Tools Purchased in 2014
- Hand Tools Purchased in 2014 among Owners of Top Brands
- Top Ownership Brand Shares over Time-Hand Tools
- Brand Reputation Gap-Hand Tools
- Word Cloud-Hand Tools
- Distribution Channels over Time-Hand Tools

5. Handheld Diagnostic Tools
- Strategic Prioritization of Handheld Diagnostic Tools
- Additional Insights-Strategic Prioritization of Handheld Diagnostic Tools
- Handheld Diagnostic Tools Purchased in 2014
- Handheld Diagnostic Tools Purchased in 2014 among Owners of Top Brands
- Top Ownership Brand Shares over Time-Handheld Diagnostic Tools
- Brand Reputation Gap-Handheld Diagnostic Tools
- Word Cloud-Handheld Diagnostic Tools
- Distribution Channels over Time-Handheld Diagnostic Tools

6. Pneumatic/Air Tools
- Strategic Prioritization of Pneumatic/Air Tools
- Additional Insights-Strategic Prioritization of Pneumatic/Air Tools
- Pneumatic/Air Tools Purchased in 2014
- Pneumatic/Air Tools Purchased in 2014 among Owners of Top Brands
- Top Ownership Brand Shares over Time-Pneumatic/Air Tools
- Brand Reputation Gap-Pneumatic/Air Tools
- Word Cloud-Pneumatic/Air Tools
- Distribution Channels over Time-Pneumatic/Air Tools

7. Tool Storage Devices
- Strategic Prioritization of Tool Storage Devices
- Additional Insights-Strategic Prioritization of Tool Storage Devices
- Tool Storage Devices Purchased in 2014
- Tool Storage Devices Purchased in 2014 among Owners of Top Brands
- Top Ownership Brand Shares over Time-Tool Storage Devices
- Brand Reputation Gap-Tool Storage Devices
- Word Cloud-Tool Storage Devices
- Distribution Channels over Time-Tool Storage Devices

8. Profile
- Shop and Technician Profile
- Purchase Decision Process by Auto Tool
- Legal Disclaimer

9. Appendix

For more information visit http://www.researchandmarkets.com/research/48pv3v/2015_us

Media Contact: Laura Wood , +353-1-481-1716, press@researchandmarkets.net

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SOURCE Research and Markets