CHESTER, England, September 27, 2011 /PRNewswire/ --

- A quarter of UK adults admit they get stressed before they open their bills

- One in five delay opening and paying bills as they are too afraid to tackle them

- Households to be squeezed even further as the cost of living continues to rise

A new report* by MoneySupermarket.com has revealed that UK adults are so stretched financially due to the rising cost of living that a quarter (26 per cent), almost 13 million people**, say they now instantly get stressed or worried whenever they receive a bill. The report has found that the rising cost of bills for utilities, credit cards and store cards has led to increasing consumer worries over how they will pay them every month giving rise to a new state of 'Bill Phobia' among UK adults.

Stress and worry

Of those that feel stressed and worried about opening their bills, over half (54 per) said the biggest cause was the simple fact that bills just keep rising which means they struggle to know what they will be and how to deal with them. Nearly a third (31 per cent) of those worried say they panic because they have more money going out of their current accounts than they have coming in every month. However, with inflation now at 4.5 per cent, experts are predicting it could creep to over 5 per cent*** in the next month, meaning a greater stretch on finances.

Bill phobia

The survey found that this rise in Bill Phobia is not just leading to over a quarter of UK adults becoming stressed and anxious over receiving a bill, it is also resulting in one in five (20 per cent) of bill payers actually delaying opening and paying their bills because they are too afraid to tackle them.

Cutting Back

The rising cost of bills is also having such a big impact on consumers' finances that 21.3 million UK adults (43 per cent) say they have to cut back on buying other things every month so that they have enough money to pay them.  Of the one in four UK adults that have to cut back, 47 per cent say they have to cut back on basics such as food and drink, whilst 56 per cent have to forfeit saving money to pay their bills. Additionally, 74 per cent say they have to cut back on socialising and going out.

Psychologist Donna Dawson commented on the rise in Bill Phobia amongst UK adults: "It is human nature to want to avoid bad news and this is why people will put off opening bills. However, this can set up a vicious downward spiral whereby delaying the opening of bills can lead to not opening them at all, or even to throwing them away. This whole cycle of behaviour is based on not feeling in control. The solution is to decide to take control right away and this includes a change in attitude in which you 'anticipate' what is coming, and 'work out'  beforehand in your mind what you will do when it arrives.

"Viewing the bill as a slight challenge that has a practical solution which you are capable of finding can help to dampen down the anxiety and emotions that encourage mental paralysis and 'bill phobia'. Opening a bill with your partner is even more effective as the stronger partner can reassure the more anxious one."

Clare Francis, personal finance expert at MoneySupermarket.com said: "The increase in the cost of living is something UK adults have had to bear the brunt of over the last 12 months. The recent rises in gas and electricity prices by an average of 17.4 and 10.08 per cent respectively underlines the pressure households are under. So when consumers are battling with bill increases coupled with a fall in disposable income, it is understandable that a Bill Phobia has developed amongst almost 13 million UK adults who now dread their bills as a result.

"The worst thing people can do is bury their heads in the sand. There are very real practical steps that can be taken to lower the cost of bills, so the dreaded envelope that arrives each month doesn't have to be such a nightmare. Sitting down and looking at all of your outgoings, and shopping around or using a comparison website to make sure you are on the best product for your individual needs, is a great way of lowering your bills. Consumers are still dealing with a tough economic outlook. So people should be reviewing all of their outgoings as a priority to see where they can get better value and free up vital cash. Taking other steps, such as switching to monthly direct debit payments can also help budget planning, as payments are usually split equally over twelve months, and many companies offer additional discounts for paying by this method.

"It's also really important not to forget that there is help available. If you feel things have got too much and you can no longer cope financially, speak to one of the free-debt charities such as the Consumer Credit Counselling Service (CCCS) or Citizens Advice. Bills have to be paid and debts won't go away so ignoring the problem and trying to act as though everything is fine is the worst thing you can do as it will just make the situation worse in the long term. The sooner you seek help, the better."

Notes to editors:

*Research conducted by Opinium Research between 16 - 19 August 2011, amongst 2,023 nationally representative adults aged 18+

**All figures based on ONS population projection for 2011 of 18+ adults, 49,529,000

*** Inflation statistics from the Bank for England

moneysupermarket.com's customer commitment

• No other site compares more prices or products
• We are independent so only find the best deals for you   
• The price you see is the price you pay - you don't need to go direct and you won't get a better deal doing so   
• Your details are safe with us and we won't sell them to anybody

moneysupermarket.com compares (at 26^th August 2011)

• 101 car insurance providers and 78 home insurance providers
• 13 broadband providers and 19 energy providers   
• 29 unsecured loan and 5 secured loan providers
• 63 mortgage lenders and 29 credit card providers
• 69 savings providers and 34 current account providers.
• Over 874,000 mobile phone deals

We promise to be clear and impartial

• All the products in our full search results tables are displayed in a completely unbiased manner.
• We don't add fees or commissions on to the prices we compare.
• There may be times when another site compares more companies than us on a particular product, perhaps because of market changes or technical issues. You'll be able to see this and know we are working hard to fix it.

We promise to be trustworthy

• We never use your data to make unwanted sales calls or send you spam.
• We never pass your personal information to third parties unless you give us permission to do so.
• Even if you choose to receive additional information from us, you can opt out at any time. 
• We promise to be supportive.
• You can use our community forum to get information and help from other customers.

For further information, please contact:

Paul Lawler
PR Manager (Financial Services)
+44(0)1244 370317
paul.lawler@moneysupermarket.com  

SOURCE moneysupermarket.com