To help marketers post-GDPR, ON24 brings together industry leaders to share expertise in driving digital engagement
LONDON, Aug. 13, 2018 /PRNewswire/ -- With 57 percent of marketers unsure about how to meet the requirements of GDPR, Webinar World London 2018 will focus on helping marketers face this regulatory challenge through personalized, customer-driven webinar campaigns. The annual, two-day conference is held on September 11 - 12, 2018 and presented by ON24, the leading marketing technology company helping organizations drive human engagement and deliver actionable data.
"With the 'what-to-do-about-GDPR?' question looming in every marketer's mind, there's never been a better time to turn our focus away from automation and toward engagement," said Joe Hyland, CMO, ON24. "That's why we're excited to bring Webinar World back to London. Making this shift means putting the audience first, and that's exactly what webinar campaigns do. We hope this conference and the practice of webinar marketing helps businesses embrace the challenge GDPR brings, strengthen their customer relationships and drive results."
Keynoted by Isabel Montesdeoca, Director EMEA Research, SiriusDecisions, the conference features marketing leaders from Oracle, AutoTrader, Ericsson, Polycom and The Direct Marketing Association. In addition, the ON24 executive team will share their insights on balancing human engagement with scalability, featuring a keynote by CMO Joe Hyland and VP of Content Marketing Mark Bornstein.
At the conference, attendees will experience:
Three learning tracks, including Webinar Best Practices, Webinar Execution and The Genius Theatre
Peer-to-peer networking with digital marketing leaders and webinar practitioners
Live case studies, sessions, and panels from today's top brands
Webinar World London serves as the final edition of the global Webinar World series of 2018, which included sold-out summits in San Francisco, Sydney, and Singapore.
ON24 is on a mission to redefine how organizations engage with their audiences, powering interactive, data-rich webinars and content experiences that help people connect on a more human level and make smarter business decisions. Through the ON24 Engagement Platform, marketers can create Live, On Demand and Personalized Engagement, turn it into actionable intelligence and integrate it across their operations. Informed by more than a billion engagement minutes -- including 12 million polls, 1.3 million surveys, 1.5 million conversations, and conversion of over 17 million resources -- marketers drive more revenue from ON24 Engagement than any other marketing channel. Headquartered in San Francisco, ON24 has a wide global footprint with eight offices in key regions, including London, Munich, Singapore, Stockholm and Sydney. For more information, visit https://www.on24.com.