"Nutritional Supplements in the U.S., 7th Edition" contains comprehensive data on the U.S. market for dietary supplements, including historical (2011-2015) and forecasted (2016-2020) retail sales data. The report discusses key trends affecting the marketplace, trends driving growth, and consumer demographics. In addition, the report discusses the key supplement marketers and retailers providing nutritional supplements in the U.S., providing rankings of marketers in terms of sales for a number of different nutritional supplement segments and categories.
Focused targeting and specialized supplementation are the key trends shaping the nutritional supplements market over the next five years as sales continue to maintain a steady, moderate growth over the next five years. Consumers are looking for more condition-specific supplements that provide specific health benefits and are eschewing multivitamins. Digestive health supplements and probiotics will continue seeing double-digit growth as a supplements category, while the bone and joint categories will continue to decline. Brain health is another important area of supplementation, spurred on by an aging population worried more and more about losing cognitive function with age. Marketers are also focusing more products directly towards women, with supplements supporting fertility and pregnancy becoming a major component of women's supplements. These trends will push sales of supplements to $18.3 billion by 2020, achieving a compound annual growth rate (CAGR) of 6.2% between 2016 and 2020.
Key Topics Covered:
Chapter 1: Executive Summary Scope & Methodology Market & Forecast Driving Trends for Nutritional Supplements Condition-Specific Supplement Market Trends The Omega-3 Oil Supplements Market Children's Supplements in Decline Herbal Supplements Continue to Beat Long-Term Trend Developing Consumer Trust in the Supplements Industry Nutritional Supplement Marketers Segment, 2015/2016 (percent) Mergers & Acquisitions in the Supplements Sector Leading Marketers in Condition-Specific Supplements Retail Nutritional Supplement Sales Natural Channel Enjoys a Stronger 2015 Mass-Market Retailer Trends Brick & Mortar Stealthily Moving Into Online Sales Private Label Good Science Key to Driving Sales Regulations & Legislation Trends New Product Trends Demographic Trends
Chapter 2: Market Overview Key Points Scope Product Categories and Classifications Methodology Mass-Market Product Classifications Driving Trends for Nutritional Supplements Female Supplement Consumers and Gender-Specific Supplements Targeting & Individualization: Even Multivitamins Become Specific Digestive Supplements Will Continue to Eat Market Share Enticing More Ethnic Diversity in Supplement Sales Developing More Consumer Trust in the Supplements Industry Good Science, Safety Increasingly Important for Driving Sales Forecast
Chapter 3: Market Size and Composition Key Points Nutritional Supplement Sales Maintain Growth Mass-Market Nutritional Supplement Private-Label Sales Continue to Lag The Omega-3 Oil Supplements Market Sales of Children's Supplements Notch Downward Herbal Supplements Continue to Beat-Long Term Trend Condition-Specific Supplement Market Trends Digestive Health Led by Booming Probiotic Sales Vitamin C & Immunity Supplements on a Wild Ride Bone & Joint Health Supplement Sales Continue to Slide Brain & Heart Health Categories One Hit Wonders
Chapter 4: The Marketers Key Points Mergers & Acquisitions in the Supplements Sector Key Marketers by Segment Mineral Supplements Multivitamins 1 & 2 Letter Vitamins Liquid Vitamins Leading Marketers in Condition-Specific Supplements Probiotics and Digestive Health Supplements Vitamin C & Immunity Supplements, 2015/2016 (thousand $ and percent) Eye Health Supplements Joint Health Supplements Supplements, 2015/2016 (thousand $ and percent) Bone Health Supplements Heart Health Supplements Brain Health Supplements
Chapter 5: Retailer & Marketing Trends Key Points Nutritional Supplement Sales by Channel Natural Channel Enjoys a Stronger 2015 Mass-Market Retailer Trends Brick & Mortar Stealthily Moving Into Online Sales Private Label Marketing Highlights Good Science Key to Driving Sales Retailers Can Use Branded Ingredients to Highlight Products Pregnancy, Technology, & Supplements: A Winning Combination
Strong Connection Between Vitamin Angels & Supplement Retailers Regulations & Legislation Trends New York Attorney General Takes on the Supplement Industry Mislabeled & Adulterated Supplements an Ongoing Issue Self-Regulatory Efforts on Advertising Quality Certification for Supplements Remains Confusing New Federal GMO Labeling Law Will Have Little Effect on Supplements Industry
Chapter 6: New Product Trends Key Points Top New Supplement Product Trends Vegetarian & Vegan Supplements Whole Food Supplements Curcumin and Turmeric Probiotics & Digestive Supplements Remain Popular New Digestive Enzyme Supplements Wide Variety of New Cognitive Health Supplements Heart Health Staying in the Spotlight Nutrition Omega-3 Supplements Algae & Terrestrial Plant-Based Oils Antioxidant Supplements Still Hot in 2016 Energy Supplements New Bone Support Supplements New Immunity Support Supplement Products New Joint Health Supplement Formulations Entice Consumers Children's Supplements: Beyond Pills and Multivitamins Wide Array of New Multivitamin Products Beyond the Pill for New Supplements Gummy Supplements Continue to Shine Pace of New Liquid Supplement Introductions Outgrows Sales
Chapter 7: Demographic Trends Key Points Supplements Used by Over Half of Adults Age Remains Top Factor to Supplement Use Two-Thirds of Supplement Users Take Them Once a Day Multivitamins Remain the Most Popular Type of Supplement Key Demographics for the Most Popular Supplement Types Supplement Users and Health Supplement Users Also Likelier To Be Trying to Eat Healthily Supplement Users More Proactive With Health Practitioners Caplets/Tablets Most Commonly Used Supplement Form Children's Vitamins Demographics Brand Demographics