NICE Asia Pacific User & Partner Conference: Lighthouse Event Showcases TheKeystoIncrease Customer Satisfaction, Grow Revenues and Improve Operational Efficiency

SINGAPORE, July 4, 2011 /PRNewswire/ --

- More than 400 Industry Leaders are Expected to Attend 'Interactions 2011' to Share Best Practices that Impact Every Customer Interaction

NICE Systems Ltd.will be hosting its annual Asia Pacific User & Partner Conference "Interactions 2011," held in cooperation with the NICE User Group (NUG) community will take place at the Hilton Sanya Resort in Sanya, China, July 4 - 7, 2011.

Interactions 2011 brings together close to 400 industry leaders, including representatives from leading government and public safety organizations, telecommunications services providers, and banking and financial organizations. The conference will enable customers, partners and industry leaders to come together to network, share best practices and learn about new industry technological and business innovation.

Among the key note speakers will be:

• Global leading futurist, entrepreneur, keynote speaker, strategy advisor, bestselling author and founding Chairman of four companies - Ross Dawson will be speaking on the topic 'Creating the Future of Business.
• Zeevi Bregman, CEO & President, NICE Global
• Udi Ziv, Chief Product Officer, NICE Enterprise Group
• Yaron Tchwella, President Security and EVP Business Operation
• Raghav Sahgal, President, NICE Asia Pacific
• Benny Einhorn, Chief Marketing Officer, NICE Global

The conference is comprised of Enterprise and Security breakout sessions, and the sessions will be a time of discussion and sharing led by NICE users, examining real-life issues that customers face. The sessions will also feature additional industry experts who will provide insights on key trends, challenges and opportunities in the market.

Interactions 2011 will also provide attendees a first-hand look at NICE's product and solution roadmap, premiering demonstrations of the NICE solution for successfully tackling the challenges of contact center operational efficiency, cross-channel interactions management and the company's advanced security and situation management solutions.

In addition to 30 breakout tracks from the Enterprise & Security Tracks, there will also be a showcase of technology and business innovations at the demo booths, including those of many vendor and partners.

The Enterprise Track at Interactions 2011will focus on:

• Business Growth: providing tips and insights on how to position the customer care operations as a strategic asset of the organization, one that can significantly impact business growth. Topics covered include how to impact customer experience and loyalty, churn, inbound sales and marketing effectiveness.
  
• ContactCenter Operations: addressing some of the contact center's toughest challenges, including workforce management and optimization, preservation of high customer service levels, compliance with regulations, and efficiency and cost-effectiveness.
  
• Technology Advancements: designed for the IT professional responsible for evaluating, deploying or managing contact center technologies.

The Security Track at Interactions 2011 will provide organizations such as airports, utilities, universities, banks and enterprises and Public Safety agencies with in-depth knowledge and best practices for enhancing security-related activities.

Raghav Sahgal, President, NICE APAC, commented, "NICE's Asia Pacific Annual User  Partner Conference is the premier event of our industry in the region. We are proud that our customers plan to take advantage of "Interactions 2011" as an optimal platform to collaborate with their peers and discuss ideas that lead to better solutions, efficiencies and improved business practices."

Benny Einhorn, NICE's Chief Marketing Officer, commented, "At the core of every customer interaction is intent - a meaningful, personal and specific agenda that drives customer behavior. At Interactions 2011 our Enterprise customers will learn how they can leverage NICE solutions to understand customer intent and impact interactions in real time - something which can be very powerful for both consumers and the organization. Furthermore, our Security customers will have access to information and advice for impacting critical security situations and improving the effectiveness and efficiency of their security operations."

For more information on Interactions 2011, the annual NICE Asia Pacific User & Partner Conference, go to:

http://www.nice-apac.com/Interactions2011/.

About NICE Systems
NICE Systems is the worldwide leader of intent-based solutions that capture and analyze interactions and transactions, realize intent, and extract and leverage insights to deliver impact in real time. Driven by cross-channel and multi-sensor analytics, NICE solutions enable organizations to improve business performance, increase operational efficiency, prevent financial crime, ensure compliance, and enhance safety and security. NICE serves over 25,000 organizations in the enterprise and security sectors, representing a variety of sizes and industries in more than 150 countries, and including over 80 of the Fortune 100 companies. http://www.nice.com.

Trademark Note: NICE and the NICE logo are trademarks or registered trademarks of NICE Systems.  All other marks are trademarks of their respective owners.  For a full list of NICE Systems' marks, please see: http://www.nice.com/nice-trademarks.

Forward-Looking Statements

This press release contains forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Such forward-looking statements, including the statements by Messers Sahgal andEinhorn, are based on the current expectations of the management of NICE-Systems Ltd. (the Company) only, and are subject to a number of risks and uncertainties that could cause the actual results or performance of the Company to differ materially from those described herein, including but not limited to the impact of the global economic environment on the Company's customer base (particularly financial services firms) and the resulting uncertainties; changes in technology and market requirements; decline in demand for the Company's products; inability to timely develop and introduce new technologies, products and applications; difficulties or delays in absorbing and integrating acquired operations, products, technologies and personnel; loss of market share; pressure on pricing resulting from competition; and inability to maintain certain marketing and distribution arrangements. For a more detailed description of the risk factors and uncertainties affecting the company, refer to the Company's reports filed from time to time with the Securities and Exchange Commission, including the Company's Annual Report on Form 20-F.  The forward-looking statements contained in this press release are made as of the date of this press release, and the Company undertakes no obligation to update or revise them, except as required by law.

Asia Pacific Media
Sharon Tan
NICE Systems
sharon.tan@nice.com
+65-6501-1416