-- Executives Pose Nude For Rebranding Campaign
NEW YORK, March 9, 2015 /PRNewswire/ -- New York based creative services agency Mode Design Group has rebranded to Viceroy Creative, changing their name, logo, website and scope of services. Executives for the boutique firm posed nude in their Long Island City office to create the splashy rebranding campaign, in a parody of the Sagmeister Walsh nude partnership announcement that made headlines in 2012. Viceroy will officially unveil their new look on March 9, 2015.
To prepare for the nude photo shoot, the Viceroy team of executives, CEO David Moritz, Creative Director Gabrielle Rein, CFO Aaron Bearce, and Account Manager Raegan Gillette trained with Equinox Tier 3+ trainers five days a week, and went on a strict elimination diet custom tailored by a Hollywood nutritionist. The campaign was shot by UK based photographer Robert Wyatt who shot the "Equinox Made Me Do It" campaign which shows fit, attractive models misbehaving in numerous ways.
Founded in 2008, Viceroy Creative is a full-service design and marketing agency. Viceroy's work includes the John Varvatos for Patron and David Yurman for Patron Anejo collaborations, which featured custom bottle stoppers, along with a jewelry line for women's fashion brand Milly. Most recently, they designed the limited edition SKYY bottle featuring LED lights that move to the beat of music.
The rebranding marks the change from design-specific to full-service agency. Services include brand strategy, innovation, brand engagement, partnerships and collaborations, design and production coordination. Viceroy takes a project from idea to completion and everything in between. From the big idea to brand architecture and identity, to product development, packaging, design, illustration, digital, and manufacturing to the 360 campaign. Or as Viceroy puts it: climbing mountains and slaying dragons.
Viceroy executives are available for interviews as well as the Equinox trainers. Please contact firstname.lastname@example.org for a link to the complete campaign images and more information.
SOURCE Viceroy Creative