The addition of NEO to eToro follows from that of Stellar last week, and comes as investors increasingly turn their attention to altcoins, as they seek new investment opportunities and diversification for their cryptocurency portfolios.
NEO is the token linked to the NEO smart economy platform which uses a unique blockchain algorithm to develop digital assets and smart contracts. It will now be available on the eToro platform alongside Bitcoin, Ethereum, Bitcoin Cash, XRP, Litecoin, Ethereum Classic, Dash and Stellar.
Cryptocurrency investors on eToro own the real underlying asset, with eToro acting as custodian.
NEO will also be added to eToro's Crypto CopyFund, which uses CFDs to enable investors to diversify across all available cryptocurrencies (weighted by market cap) with just one click.
eToro users benefit from eToro's verification procedures, security processes and established reputation within the crypto community.
Commenting on the launch, Yoni Assia, Co-founder and CEO at eToro, said: "Already in 2018 we've seen attention shift away from mainstream cryptocurrencies and the market share of altcoins is increasing all the time. In our view, this trend is only set to continue.
"We are constantly seeking to identify and assess new concepts as they emerge and we are committed to bringing the best crypto assets onto our platform for our users to invest in. We're excited to have brought NEO and Stellar onto the platform already this year and we look forward to seeing how the market develops in 2018 following a very successful 2017 for the crypto community."
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