MANCHESTER, England, November 3, 2016 /PRNewswire/ --

First protein-enriched range for children to launch on Thursday 3^rd November 

As the world's number one online sports nutrition brand, Myprotein are constantly looking at innovative ideas and products to meet the demands of our growing international consumer base, which now stands at 45 localised websites in 32 languages. Our research showed that nearly 80% of parents with children aged between 6-17 years believed that most children's snacks contain too much sugar or too much sodium, and felt there is a lack of healthy snack food options available on the market.

     (Photo: http://photos.prnewswire.com/prnh/20161102/435492 )

The Little Beasts Range has been developed to offer healthy snacks and supplements for children's lunchboxes, while appealing to their visual senses and taste buds. By incorporating both protein and fibre, we have replaced less desirable nutrients such as sugar, fat and sodium to create a nutrient-dense range to support the growth and development of active children.

Alex Brassill, Senior New Product Development Technologist at Myprotein said; "The Myprotein Little Beasts Range has been developed with the intention of providing nutrient-rich, delicious products that will appeal both to children and parents. With this range, we aim to encourage 'smart swaps' and have launched with several healthier alternative offerings to popular supermarket selections. The Myprotein Little Beasts Range promotes the benefits of healthy eating from a young age, to help instil good nutritional habits for life. We have aimed to keep the sugar content of our products as low as possible and have exclusively used natural flavours and colours. As a result, our offerings should help stabilise and balance energy levels, so parents can rest assured their children are getting the best possible nourishment."

Dr Emma Derbyshire, Public Health Nutritionist notes: "The Little Beasts Range is particularly special in that it pays attention not just to important nutrients but also tastes, textures and proportions which are all important to the development of young palates. Products developed are lower in sugar, fat and sodium than supermarket alternatives and use natural flavours and sweeteners - a healthier snacking option for active children". 

She goes on to say, "For active children, it is important that they eat regularly to keep their energy levels up. These can typically plummet after a long day a school and if they take part in after school activities. Normally an energy boost is needed between these. Energy does not necessary mean sugary foods. Foods with a lower glycaemic index, such as oat-based snacks found in the range can be great. Some protein can also be beneficial to active children to help strengthen their muscles and support their growth." 

As a brand Myprotein have serviced the body building and fitness industries for years. However, as the use of sports nutrition products has become more and more universal, our customer base has gradually changed. Our core customer is no longer limited to the active male aged 18-35, so to address this we have gradually diversified our new product launches to be in line with that of a lifestyle brand. The evidence of this can be seen in our recent launch of the Active Women Range and now the Little Beasts Range. We believe that correct nutrition is vital for all age groups and we're constantly looking at innovative NPD launches to support all-round wellbeing.

85% of all products are manufactured in-house at The Hut Group's £120m bespoke design 1 million sq. ft. distribution and nutrition production centre in Cheshire, with the remaining percentage manufactured by our accredited UK partners.

For more information please visit http://www.myprotein.com/little-beasts.list  

http://www.myprotein.com

Suzi Baker, PR Manager - Health Division, suzi.baker@thehutgroup.com

SOURCE Myprotein