MUSTO Joins the Growing Number of E-retailers Partnering with Borderlinx for Global Cross-border Goods Commerce

NEW YORK, LONDON, SINGAPORE and BRUSSELS, June 18, 2014 /PRNewswire/ --

• Borderlinx Global eCommerce Solutions grows from strength to strength 

MUSTO, the world's leading offshore sailing brand, has named Borderlinx Global eCommerce Solutions (www.borderlinx-solutions.com) as its partner. The agreement will support the MUSTO brand's plans to build its cross-border sales.

Customers in the US and Canada can now order anything from the full MUSTO clothing range and have it delivered to them simply and securely. As part of the Borderlinx Global eCommerce Solutions service, MUSTO customers can be clear about the total cost of shopping and shipping cross-border before making their purchase. Total cost calculations, as well as payment and delivery requirements can all be completed via the musto.com website. This ensures customers know total costs in advance and only need a single set of payment and delivery information, which they receive from MUSTO at time of purchase.

Borderlinx CEO, Jérôme Mercier comments: "MUSTO is a leading British Sports Performance Clothing Brand that works with people who share its drive for innovation and excellence. We're delighted to have been selected by MUSTO as their partner to help them reach international customers to grow their business. Our solutions offer transparency, reliability, as well as ease of use for retailers and customers alike."

The initial agreement enabled MUSTO to ship from the UK to the US and Canada. Plans are already underway to expand delivery destinations to over 40 countries, which are all supported by Borderlinx.

MUSTO CEO, Peter Smith: "MUSTO is delighted to be partnering with Borderlinx. The consumer-centric Borderlinx cross-border solution will enable MUSTO to effectively service the international demand for our market leading products."

Borderlinx continues to report rapid cross border eCommerce growth. In Q1 of 2014 Borderlinx experienced global revenue growth of over 35.5%compared to the same period in 2013. Country destinations that have experienced particular growth include the Americas (60.5%) followed by the Middle East (39.6%) and Europe (36.5%).

For more information please visit: www.borderlinx-solutions.com

Notes to Editors: 

About Borderlinx 

Borderlinx has been revolutionizing the way people shop since its launch in 2006. Through its global ecommerce solutions Borderlinx offers retailers the freedom to reach international customers simply and effectively. Using the global shipping expertise Borderlinx brings, eCommerce professionals can maximize their business potential. Retailers can also tackle the challenges of going global, reaching new markets with an expert partner.

"Borderlinx" is a registered trademark of Borderlinx Limited. All other trademarks or brand names are the property of their respective owners.

About MUSTO 

Musto is the world's leading offshore sailing brand, worn by Olympians and record breakers, engineering product tested and proven in the most extreme conditions on the planet.

In 1964 Keith Musto represented Great Britain at the Tokyo Olympics, winning a silver and bringing home Britain's only sailing medal. As well as being a great sailor, Keith was an engineer by trade, and upon his return having lost out on Gold by the tiniest of margins, decided he could go faster by building clothing that would aid performance on the water, and so the Musto brand was born.

Over the next 50 years Musto has continued true to its sailing heritage, building a reputation for innovation and engineered excellence, developing product solutions for the best sportspeople and teams both on the water and in the field.

Musto was recently appointed as apparel supplier to the Volvo Ocean Race and holds two Royal Warrants for the supply of outdoor clothing.

Visit http://www.musto.com

For press enquiries contact Toni O'Sullivan or Hannah Gray at theblueballroom:
+44-(0)1252-899-950
tosullivan@theblueballroom.com / hgray@theblueballroom.com