BEIJING, Aug. 7, 2013 /PRNewswire/ -- Mt. Huashan Scenic Area held the Mt. Huashan Tourism Promotion Campaign in Beijing on August 2. Themed "China Dream – Love of Mt. Huashan," the campaign showed people in Beijing the adventure and uniqueness a trip to Mt. Huashan brings. Nearly 100 executives from the Huashan Scenic Area Management Committee and the Beijing Municipal Commission of Tourism Development and media attended the event.
The event website features scenic photos of Mt. Huashan, allowing visitors to see the precipitousness of its cliffs, serene Taoist temples, and misty clouds. The event also showcased shadow puppets, dream fairy pillows, flower buns and other souvenirs, each of which are representative of the charm of Shaanxi.
Mt. Huashan is in Weinan, Shaanxi. The mountain is the highest of China's five renowned mountains. Mt. Huashan has 290 unique attractions, set against a distinctive landscape – perfect for avoiding the summer heat, having an adventure and experiencing Taoist life.
Huo Wenjun, Director of the Huashan Scenic Area Management Committee, said Huashan Scenic Area has recently seen yearly increases in the number of tourists and operating income. Huashan Scenic Area has constantly explored its culture and tourism resources in order to build a modern destination for travel, leisure and entertainment, including spas and restaurants serving world cuisines. Mt. Huashan Scenic Area will work with travel agencies and media in Beijing to make Mt. Huashan a scenic destination in Beijing.
At the promotional event, Huashan Scenic Area Management Committee announced it would distribute free tickets with an aggregate value of 800,000 RMB to residents of Beijing, including 2,000 entrance tickets, 2,000 cableway tickets to the West Peak and 2,000 cableway tickets to the North Peak. The event was held at XinDongAn Square on August 4.
About Mt. Huashan
Mt. Huashan is one of China's five famous mountains. The national scenic site and national 5A tourist attraction is 120 km east of China's ancient capital of Xi'an. According to Zhang Taiyan, a scholar during the late Qing Dynasty, Mt. Huashan was a birthplace of Chinese culture. China is often referred to as Zhonghua and Huaxia; the Hua in both shows the importance of Mt. Huashan in China.
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SOURCE China Huashan Scenic Area Management Committee Marketing Center