Monday 9th September Predicted to be the Day Millions of Brits Will Embark on a Diet According to a Survey by the 1:1 Diet by Cambridge Weight Plan
LONDON, Sept. 6, 2019 /PRNewswire/ -- Is September the new January when it comes to dieting?
According to a new study, more than half of UK adults are set to get back on track with their diet over September with 75 per cent admitting to putting on weight over the summer.
September has been voted as the month Brits are most likely to succeed on a diet. Despite the concept of 'New Year, New Me', January was deemed to be the second most difficult month of the year to stick to a diet, according to the research.
The survey of 2,000 adults, commissioned by The 1:1 Diet by Cambridge Weight Plan, revealed that September is becoming more popular than January in terms of fresh starts. It seems many Brits are keen to return to a better routine now the summer season is over, with more than half (57 per cent) intending to start a diet or adopt a healthier regime.
Now that the summer season is over and the children have returned to school, it seems many Brits are keen to return to a better routine.
In comparison, only a quarter of adults say they will go on a diet in January 2020, with a further 23 per cent claiming the added pressure of committing to losing weight at the start of year, along with the crowded gyms, puts them off.
The research also found that 56 per cent of adults gained weight during their most recent summer holiday, with the average Brit gaining 4.5lbs. Yet, 14 per cent of the UK, gained more than half a stone. Only one in six people polled said they did not put on weight over the summer.
Eating too much unhealthy food was deemed to be the most popular reason for gaining weight while abroad, while more than a half (55 per cent) attributed piling on the pounds to too much alcohol.
With this in mind, September 9th is fast becoming known as 'Back to You' Day, the first Monday when school holidays are over across the UK and the nine to five routine can truly return.
Chris McDermott, Managing Director at The 1:1 Diet by Cambridge Weight Plan, said: "Many of us neglect ourselves during the summer months, whether that's by over-indulging on a summer holiday or losing personal focus while having kids to entertain. This research supports our own data. Last year consultants saw a spike in enquiries during September and it seems clear that people no longer want to wait until January to reset their routines or adopt a new healthier lifestyle."
To find out more about The 1:1 Diet by Cambridge Weight Plan, please visit www.one2onediet.com.
* According to research carried out through OnePoll in August 2019 of 2,000 UK adults.
** According to research carried out through OnePoll in May 2019 of 2,000 UK adults.
Notes to editors
- The 1:1 Diet by Cambridge Weight Plan's roots can be traced back to the 1960s, when biochemist Dr Alan Howard started to research the perfect diet. This resulted in the launch of the Cambridge Diet in 1984.
- In 2009 the Cambridge Diet was rebranded to Cambridge Weight Plan. The business started its Employee Ownership journey in 2010.
Today, it is a passionate and profitable group of people who provide support, flexible weight loss plans, products and business opportunities that help other people achieve their goals. Whatever those goals may be. - Cambridge Weight Plan undertook a major rebrand in 2018, becoming The 1:1 Diet by Cambridge Weight Plan, and invested in a multi-million pound integrated campaign which sat across cinema, TV, social, digital and print.
- In the UK, the company sells and markets The 1:1 Diet by Cambridge Weight Plan brand through independent Cambridge Weight Plan consultants. In June 2019 there were 6000 Consultants across the country offering slimmers one-to-one support to help guide them through their weight loss and into weight maintenance.
- The 1:1 Diet by Cambridge Weight Plan's meal replacement programme (MRP) uses formula food soups, shakes, bars and other foods to replace conventional foods, thus giving a lower dietary energy intake than on a conventional reducing diet. Cambridge Weight Plan MRPs are nutritionally balanced , providing all protein, essential fat, vitamins and minerals needed.
- The 1:1 Diet by Cambridge Weight Plan has received a number of accolades for its commitment to employees, attaining new generation six Investors in People (IIP) Silver Award, becoming a Real Living Wage responsible employer and receiving a RoSPA Gold Award for health and safety management to name a few.
- Worldwide, The 1:1 Diet by Cambridge Weight Plan is sold through an extensive distributor network and its products are exported to more than 30 countries.
- www.one2onediet.com
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